Portfolio

Here's what I've been working on. There's a lot more to it than just copywriting - it really is about putting the sizzle into your marketing messages.

Latest projects: August 2015

Magazine editing and layout

I’m the editor of Richmond Yacht Club’s quarterly magazine, and do all the layout work as well as editing the content and writing some articles.

Plain-Sailing-Aug15-cover-web

Magazine editing and layout by Cornelia Luethi.

 

You can download and read ‘Plain Sailing’ magazine in PDF format from http://richmondyc.org.nz/social/plain-sailing/

Website article writing

How to get your tenant to say “yes” every time – an article for a property manager.

Contractor & tenant negotiation: ask for what you want! – some handy tips for landlord and home owners from my property manager client.

Keyword research and research strategy

There have been lots and lots and lots of keyword research and keyword strategy projects recently! All for new website copywriting jobs I’m working on.

The clients I’m working with are in a range of industries, including an overseas company that manufactures consumer durables; as well as a locally-based trades business, and a business-to-business service.

Cornelia has been working on keyword research and keyword strategy projects for a number of clients in different industries.

Cornelia has been working on keyword research and keyword strategy projects for a number of clients in different industries.

Website proofreading and online updates

I have just finished proofreading all 100 or so pages of the Carter Holt Harvey Woodproducts New Zealand website. I also made any of the required edits in the CMS of the website on behalf of my client.

Email newsletter editing and layout in MailChimp

I work on lots of email newsletters each month, this is just one of them. The client is a yoga and holistic fitness business.

Jul15-Evolve-newsletter

Email newsletter editing and layout by Cornelia Luethi – using MailChimp.

 

Social media graphics

Here are some Facebook graphics I made for my beauty therapy client. (This service is exclusively for monthly retainer clients.)

Phytostat-offer

 

aspect-peels

Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia for help with your copywriting projects →

Latest projects: May 2015

It’s been a busy few months! Here’s what I’ve been working on for my clients:

Magazine editing, photography and layout

I’m the editor of Richmond Yacht Club’s quarterly magazine. As well as editing the content, I also do all the layout work – as well as shooting photos for the mag.

PlainSailing-May15-cover


Magazine editing, cover photo, and layout work – all done by Cornelia Luethi.

 

Love this gorgeous cover photo (shot by yours truly), taken on a Wednesday Night Race on Auckland Harbour.

You can download and read ‘Plain Sailing’ magazine in PDF format from http://richmondyc.org.nz/social/plain-sailing/

Website project management

Wine Technology website


Cornelia Luethi project managed this e-commerce directory website.

 

A client needed a new website, but didn’t know what they wanted or what they needed.

So I project managed the whole thing, making it an easy, straightforward experience for my client.

Thanks to Quokka Creative‘s web wizardry, NZ Wine Technology now has a fab new website and online directory with e-commerece system.

Website article writing

Wine technology articles – the new website I’d project managed for NZ Wine Technology needed some SEO articles. Here’s what I researched and wrote:

Property management articles – these are working really well for my client in terms of SEO and also converting readers into prospects and clients:

Print magazine article

The editor of NZ Wine Technology magazine was so impressed with the articles I wrote for his new website, that he combined some of them and published them in the print magazine.

The editor of NZ Wine Technology magazine was so impressed with the articles I wrote for his new website, that he combined some of them and published them in the print magazine.

 

As a website copywriting specialist, it’s rare for my work to make it into print. But it just happened!

The editor of NZ Wine Technology magazine was so impressed with the articles I wrote for his new website, that he combined some of them and published them in the print magazine.

The orginal articles are here: http://winetechnology.co.nz/resources/

Email newsletter editing and set up in MailChimp

I edit and set up lots of email newsletters each month, this is just a small selection of what I’ve done this quarter:

2015-newsletters2

This is a selection of the newsletters I edited and set up in MailChimp. They’re all for the same client – a publishing and media business.

 

Social media graphics

Here are some Facebook graphics I made for my beauty therapy client. (This service is exclusively for monthly retainer clients.)

HappyMothersDay-500

 

facial-massage

Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia to see if she can help with your copywriting projects →

Latest projects: February 2015

Happy (belated) new year! I’ve been working through the holidays on lots of exciting new projects…

Magazine editing and layout

As the editor of Richmond Yacht Club’s quarterly magazine, I do all the layout work – as well as editing articles and contributions.

Magazine editing and layout by Cornelia Luethi.

Magazine editing and layout by Cornelia Luethi.

 

You can download and read ‘Plain Sailing’ magazine in PDF format from http://richmondyc.org.nz/social/plain-sailing/

Website article writing

Property management articles – these are working really well for my client in terms of SEO and also converting readers into prospects and clients:

Recruitment and HR:

Website design, copywriting and photography

Website design, copywriting and photography by Cornelia Luethi.

Website design, copywriting and photography by Cornelia Luethi.

 

Just launched: a brand new website for Peninsula Marine Services – made by me (www.WebsitesByCornelia.co.nz). If you’re in Auckland and you need new dock lines, superyacht mooring lines, winch servicing or any kind of marine project management, give Kevin a call.

Details of my website design, copywriting and photography service are here.

Website project management

These websites were actually launched last year, but as I haven’t mentioned them here before, here they are now!

Both websites have complex functionality in terms of the directory listings system, and the subscription system (both of which are e-commerce enabled). The websites are fully responsive and were created by the talented Trisha Cupra at Quokka Creative.

My role was to project manage the site, which included:

  • Scoping the requirements of the new website.
  • Ensuring that existing content from the legacy websites were transferred over.
  • Scope and set up the SEO of the new websites.
  • Develop and implement online advertising options, and creating an online media kit with ad specifications etc.
  • Test the new websites.
  • Launch the websites internally, including training staff on how it all works. This included face-to-face training; writing training notes; and creating video screencasts.
  • Launch the websites to my client’s customers via email, informing them of the new features and functions.
  • Ensuring the sites were delivered on time and to budget.

The new websites have proven to be very profitable for my client; the new sites paid for themselves within a few months of launching.

Website project management by Cornelia Luethi.

Website project management by Cornelia Luethi.

 

Website project management by Cornelia Luethi.

Website project management by Cornelia Luethi.

 

Website audits

A corporate client liked the initial website audit I did so much, that they ordered 2 more for their other websites!

All 3 website audits contained a Website Effectiveness Report (where I look at SEO and conversion factors), as well as a Statistics Summary Report (a plain English review of what’s happening in Google Analytics).

website-effectiveness-reports-3

 

Email newsletter copywriting and set-up in MadMimi

I work on lots of email newsletters each month, here’s one of the nicest looking ones I’ve done recently. I wrote the content, created the graphics, created the layout, and set it up for sending.

Jan15-Rubywaxx-newsletter

Newsletter copywriting, layout and graphics by Cornelia Luethi. This newsletter uses MadMimi.

 

Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia for help with your copywriting projects →