Portfolio

Website copywriting, design, and photography

I created just about every aspect of this website for MaxPaddles, a craftsman who makes tailormade Greenland kayak paddles.

(I have affordable web design packages that take care of the website design, copywriting, and photography.)

 

SEO website copywriting, plus website project management

DUSTEX wanted a more modern-looking website, and better search engine rankings. After a thorough keyword research exercise, I re-wrote the whole website from ground up to incorporate SEO copywriting techniques – as well as making the information more customer centric.

The website design was created by Quokka Creative, with me project managing the process, so that DUSTEX could focus on their core business.

Photography

OK, so this has nothing to do with copywriting, but I’m just a little bit proud that Air New Zealand used one of my stock photos of Samoa as the hero image on their website for a campaign. 🙂

Email newsletter editing and layout in MadMimi

I work on lots of email newsletters each month, this is just one of them. The client is a beauty therapy business. I also work in MailChimp.

Social media graphics

Here are some Facebook graphics I made for my beauty therapy client. (This service is exclusively for monthly retainer clients.)

    

    

 

Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia for help with your copywriting projects →

Magazine editing and layout

I’m the editor of Richmond Yacht Club’s quarterly magazine, and do all the layout work as well as editing the content and writing some articles.

 

You can download and read ‘Plain Sailing’ magazine in PDF format from http://richmondyc.org.nz/social/plain-sailing/

Website article writing

How to get your tenant to say “yes” every time – an article for a property manager.

Contractor & tenant negotiation: ask for what you want! – some handy tips for landlord and home owners from my property manager client.

Keyword research and research strategy

There have been lots and lots and lots of keyword research and keyword strategy projects recently! All for new website copywriting jobs I’m working on.

The clients I’m working with are in a range of industries, including an overseas company that manufactures consumer durables; as well as a locally-based trades business, and a business-to-business service.

Website proofreading and online updates

I have just finished proofreading all 100 or so pages of the Carter Holt Harvey Woodproducts New Zealand website. I also made any of the required edits in the CMS of the website on behalf of my client.

Email newsletter editing and layout in MailChimp

I work on lots of email newsletters each month, this is just one of them. The client is a yoga and holistic fitness business.

 

Social media graphics

Here are some Facebook graphics I made for my beauty therapy client. (This service is exclusively for monthly retainer clients.)

 

Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia for help with your copywriting projects →

It’s been a busy few months! Here’s what I’ve been working on for my clients:

Magazine editing, photography and layout

I’m the editor of Richmond Yacht Club’s quarterly magazine. As well as editing the content, I also do all the layout work – as well as shooting photos for the mag.

 

Love this gorgeous cover photo (shot by yours truly), taken on a Wednesday Night Race on Auckland Harbour.

You can download and read ‘Plain Sailing’ magazine in PDF format from http://richmondyc.org.nz/social/plain-sailing/

Website project management

 

A client needed a new website, but didn’t know what they wanted or what they needed.

So I project managed the whole thing, making it an easy, straightforward experience for my client.

Thanks to Quokka Creative‘s web wizardry, NZ Wine Technology now has a fab new website and online directory with e-commerece system.

Website article writing

Wine technology articles – the new website I’d project managed for NZ Wine Technology needed some SEO articles. Here’s what I researched and wrote:

• How important are NZ wine exports to China and Asia?
• Issues facing the NZ wine industry: a wine industry insight
• NZ wine export: Which countries does New Zealand export the most wine to?
• Beyond Sauvignon Blanc: the future of New Zealand wine exports
• New Zealand wine industry overview
• Wine as a business: the numbers behind commercial wine making

Property management articles – these are working really well for my client in terms of SEO and also converting readers into prospects and clients:

• Why the Big Tidy Up is a problem for property inspections
• Landlord responsibilities: leading from the front
• You’re responsible for tenant selection – and you’ll need to live with the consequences

Print magazine article

 

As a website copywriting specialist, it’s rare for my work to make it into print. But it just happened!

The editor of NZ Wine Technology magazine was so impressed with the articles I wrote for his new website, that he combined some of them and published them in the print magazine.

The orginal articles are here: http://winetechnology.co.nz/resources/

Email newsletter editing and set up in MailChimp

I edit and set up lots of email newsletters each month, this is just a small selection of what I’ve done this quarter:

 

Social media graphics

Here are some Facebook graphics I made for my beauty therapy client. (This service is exclusively for monthly retainer clients.)

 

Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia to see if she can help with your copywriting projects →

Happy (belated) new year! I’ve been working through the holidays on lots of exciting new projects…

Magazine editing and layout

As the editor of Richmond Yacht Club’s quarterly magazine, I do all the layout work – as well as editing articles and contributions.

 

You can download and read ‘Plain Sailing’ magazine in PDF format from http://richmondyc.org.nz/social/plain-sailing/

Website article writing

Property management articles – these are working really well for my client in terms of SEO and also converting readers into prospects and clients:

• Pre-tenancy cleaning: Demonstrate what you are delivering
• Is your tenant-phobia affecting your property investment’s profitability?
• What is property management? And should you self-manage or engage a Property Manager?

Recruitment and HR:

• Are your HR practices up to 2015 standards?

Website design, copywriting and photography

 

Just launched: a brand new website for Peninsula Marine Services – made by me (www.WebsitesByCornelia.co.nz). If you’re in Auckland and you need new dock lines, superyacht mooring lines, winch servicing or any kind of marine project management, give Kevin a call.

Details of my website design, copywriting and photography service are here.

Website project management

These websites were actually launched last year, but as I haven’t mentioned them here before, here they are now!

Both websites have complex functionality in terms of the directory listings system, and the subscription system (both of which are e-commerce enabled). The websites are fully responsive and were created by the talented Trisha Cupra at Quokka Creative.

My role was to project manage the site, which included:

• Scoping the requirements of the new website.
• Ensuring that existing content from the legacy websites were transferred over.
• Scope and set up the SEO of the new websites.
• Develop and implement online advertising options, and creating an online media kit with ad specifications etc.
• Test the new websites.
• Launch the websites internally, including training staff on how it all works. This included face-to-face training; writing training notes; and creating video screencasts.
• Launch the websites to my client’s customers via email, informing them of the new features and functions.
• Ensuring the sites were delivered on time and to budget.

The new websites have proven to be very profitable for my client; the new sites paid for themselves within a few months of launching.

 

 

Website audits

A corporate client liked the initial website audit I did so much, that they ordered 2 more for their other websites!

All 3 website audits contained a Website Effectiveness Report (where I look at SEO and conversion factors), as well as a Statistics Summary Report (a plain English review of what’s happening in Google Analytics).

 

Email newsletter copywriting and set-up in MadMimi

I work on lots of email newsletters each month, here’s one of the nicest looking ones I’ve done recently. I wrote the content, created the graphics, created the layout, and set it up for sending.

 

Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia for help with your copywriting projects →