How to demonstrate your value with case studies

Is your business amazing at solving your customers’ problems?

But do you struggle to communicate the full extent of your awesomeness in your marketing?

Case studies

Case studies are a wonderful way to communicate how your business adds value, and in a way that’s customer centric and credible.

Case studies are a wonderful way to communicate how your business adds value, and in a way that’s customer centric and credible.

Because the story is told from your customer’s point of view, it has a more impartial tone to it. So if you like non-cheesy marketing, this is a great technique to use. And it’s particularly effective when you have a complex product or service that’s hard to explain in a one-liner.

I can help you create compelling case studies, including interviewing key staff/customers, and writing up their story in a way that’s succinct and effective.

Here are some tips to help with creating powerful case studies:

Tip #1: What’s the purpose of each of your case studies?

Think of the key message you want to communicate in each of your case studies. Ideally, each case study would demonstrate a different skill or solution, rather than repeating the same message over and over.

Tip #2: Use consistent sub-headings in your case studies

This makes it super easy for readers to comprehend exactly what you did, and how it helped your customers.

Tip#3: How to get maximum mileage from your case studies

You can use the case studies in many ways:

  • On your website (hello SEO! This is a great opportunity to use keywords you haven’t used elsewhere)
  • Link to them via social media
  • Use them in sales presentations
  • Add them to your proposals

Case studies are an investment that have many uses, and for years to come.

Contact me to discuss your case study needs →

Here’s just a small selection of case studies we’ve worked on for clients recently:

Dustex case study SPM Assets case study

Dustex case study SPM Assets case study

 

Contact me to discuss your case study needs →