Have you noticed a change to your website’s Google rankings (and traffic) recently?
If you’ve noticed a change in recent weeks, that could well be due to a major update in Google’s ranking algorithm.
The aim of the update on 22 May 2013 is to penalise low quality, spammy websites… and in turn, reward websites that are rich in unique, high quality content. This goes to show that investing in unique, high quality website content is the best SEO strategy!
(I’ve looked at the website statistics for some of my clients, and for the sites I’ve looked at there’s been a noticeable increase in visitor numbers since 22 May.) 🙂
More info about the Google update…
Matt Cutts is Head of the Webspam Team on Google, so he’s responsible for a lot of Google’s algorithm changes. He’s written a blog post about the changes (nicknamed ‘Penguin 2.0’) here, and it includes a link to a video with more information the update. It’s also interesting that Google now lets users report spam websites.
So how do you get unique, high quality website content?
There are a number of ways in which you can add useful content to your website. (And remember, the best content will be helpful to your human readers too.)
- Resources: Add a resources section with hints and tips for your customers.
- FAQs: You could have FAQs (Frequently Asked Questions) page(s) addressing the questions your customers and prospects ask you most often.
- Blog: If you can commit to adding regular content, a blog (or news section) is the way to go. Do make sure you update it regularly though – an out-of-date blog is not a good look! And make sure that your blog is part of your existing website, rather than a stand-alone site. If your website is built using WordPress, that’s easy to do… otherwise, you may need to ask your website developer to set it up for you.
Like the idea of adding content – but don’t enjoy writing?
If you struggle with writing but would like more high quality content on your website, I can help you with your website copywriting.