Here’s an easy-peasy headline writing technique you can use right away… FREE Marketing Tips: https://wordsbycornelia.com/marketing-tips/ (That’s my other website, with DIY marketing resources for small businesses.) Why use headlines? Headlines are vital for attracting people’s attention, to compel them to read your marketing messages. You use headlines for: Website content: every page should have a […]
Business thank you cards: How to grow your business with two little words
Discover why sending “thank you” cards will elevate your business from your competitors… Think that sending a “thank you card” is a bit old fashioned? Well, that’s exactly why it’s a great marketing tactic – very few businesses bother to do it! Yet this simple, low-cost gesture will help your business stand out from your […]
How long should an article be?
Have you noticed how some movies have you glancing at your watch after just 45 minutes? Yet other movies have you on the edge of your seat for nearly 2.5 hours. So what’s the ideal length of a movie? I’d say that it needs long enough to do the job. When a movie is considered […]
Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter
That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, but you shouldn’t use the word ‘subscribe’, it’s off-putting. Find out which word you should use instead.
Understanding Features and Benefits and how to use them in photo captions
Not sure what the difference is between a Feature and a Benefit in marketing? This step by step guide helps you suss it out.
How to write photo captions that’ll get remembered
Discover the specific techniques that will help you write memorable and effective photo captions for your marketing materials.
How one measly sentence could double your readership
Readers are twice as likely to read photo captions as they are the body copy of your marketing materials. Find out how to use this to your advantage!
Discover the one word you should never use in your marketing copy…
There’s one word that bugs me like no other in business copy. It’s the most unnecessary, superfluous, dumb word possible. When I see it being used (which is often), I don’t know whether to snort with laughter or snort with tears. Find out what this word is, and why you should never use it in your copywriting.
Is your negative language turning prospects away?
All too often you see negative or wishy-washy phrases such as “don’t hesitate to contact us” in business communications. Instead, discover how to use positive phrases for positive results.
Common words you need to stop misspelling
Communicating in a professional way means using correct spellings… here’s your guide to overcoming some of the most common spelling mistakes
What makes a good headline?
How do you go about writing headlines that’ll get noticed? Here are four simple yet highly-effective headline writing techniques you can implement right away.
Why are headlines important?
Think that headlines are just for newspapers and magazines? Think again: the quality of your headlines has a big impact on the effectiveness of your marketing campaigns.
