Face-to-face interactions are a great way to deepen business relationships. While one-on-one meetings are well and good, often it makes sense to organise group events. (There’s more on that topic here: Discover the 4 different ways in which you can grow customer relationships face-to-face.) So how should you go about organising group events? This is […]
Discover the 4 different ways in which you can grow customer relationships face-to-face…
There are so many awesome technologies for staying in touch these days. And I use just about all of them to keep in touch with my dad… he lives in England, on the other side of the world to me. We email each other most days; send SMS (text messages) for news we want to […]
Why SMS (text messaging) for customer retention is a double-edged sword…
Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become the most widely used data application in the world. In 2011 there were 3.6 billion active users, or 78% of all mobile phone subscribers. So yeah, text messaging is big! (Facts ‘n’ figures are from Wikipedia: […]
Snail mail: Why it pays to go retro with your customer retention campaigns
Sending things in the mail seems so quaint and old-fashioned now.. so retro! In the age of instant electronic communications, going to the effort of assembling a piece of paper, an envelope and a postage stamp – and then a mail box to post it – just seems like soooo much effort sometimes. Little wonder […]
Business thank you cards: How to grow your business with two little words
Have you ever tried training a dog to obey some basic commands? “Sit”, “stay”, “drop”… that kind of thing. Well, the key to obedience training is to give the dog a reward when it performs a task well. That treat could be food, or a toy, or a pat… whatever motivates the dog. That way, […]
The 3 different types of email marketing: what they are, and how to use them together
In the last article you saw why email marketing is so important in customer retention… but what is “email marketing”? There’s often some confusion around this, so I’ve identified three specific kinds of emails that make up “email marketing”. But before we get into the technical details, here’s a more human way to approach the […]
Why email marketing should do the donkey work in your customer retention campaigns
Hanging the laundry out… Phoning your parents… Paying a bill on time… … These are all little chores that we usually manage to do on time, but from time to time they slip our minds, right? The same thing happens in our businesses when it comes to customer retention In our heart of hearts, we […]
Why the humble telephone is your stealth jet for customer retention
Have you seen photos of those strange-looking stealth jets? You know the ones I mean… they look like one parent was a triangle and the other parent was a square. These stealth jets travel at super fast speeds (550mph – that’s 890km/h) and they interfere with radar technology to avoid detection to complete their missions…. […]
Why social media is both great and terrible for customer retention campaigns
Hello, my name’s Cornelia and I’ve been a Facebook user since 2007. Yes, it’s true, I’m a long-time Facebook user. I’ve had Facebook business Pages since 2008. And you can also find me on Twitter, LinkedIn, and Pinterest. In fact, at the time of writing, I’ve got 4 Twitter profiles and 4 Facebook Pages, each […]
Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty
In the ideal world we’d like our customers to come back to us again and again… after all, customers are the lifeblood of any business. No customers = no business! But don’t customers come back anyway? No! 68% of customers defect through perceived indifference: We have to put time, effort and resources into ensuring our […]
Email marketing breakdown? Here’s your recovery plan
Is email marketing dead? Far from it: if you’re not getting the results you want, you need to address your methods. Here’s how to do it.
How to generate more repeat business with a reminder system
Repeat business is arguably the best kind of business. But rather than leave it to chance, here’s how to systemise it with a reminder system.
