Bye bye Google Keyword Tool – and hello Keyword Planner

Yes, Google has now retired its Keyword Tool has gone… in its place is the new Keyword Planner.

And if you’re anything like me, you went ‘ugh’ when you saw the interface

Let’s just say that the interface of the Keyword Planner isn’t exactly intuitive.

After all, it’s designed primarily for Google AdWords advertisers, and it has a bunch of features you don’t even need to touch for SEO keyword research!

Luckily for you, I braved it and have written step-by-step instructions (and made a step-by-step screencast video) on how to use the new Google Keyword Planner for organic SEO keyword research:

 
 
 
How to master the Google Keyword Planner for organic SEO keyword research – quickly and easily.

How to master the Google Keyword Planner for organic SEO keyword research – quickly and easily.

The Keyword Research eBook is written by me, Cornelia Luethi, a specialist SEO website copywriter.

In ‘Keyword Research: How to use the Google Keyword Planner for SEO: a step-by-step guide’ you’ll discover the technique that I use when creating SEO website content for my copywriting clients.

The Keyword Research book covers:

  1. The brainstorming process, to generate keyword ideas. Time spent on this yields better results, or you could miss out on some important keywords.
  2. How to use the Google Keyword Planner: step-by-step instructions with screenshots.
  3. How to format the data in Excel. You may end up with thousands of keywords, some of which will be duplicated or irrelevant. Find out how to deal with them!
  4. Formulating a keyword strategy: Now that you’ve got the data, you need to make some sense of it. I cover my keyword strategy techniques, including how I use keywords in SEO website copywriting.

Training

 

Get up-and-running with Google’s Keyword Planner in minutes, with Cornelia Luethi’s training.

Get up-and-running with Google’s Keyword Planner in minutes, with Cornelia Luethi’s training.

Cornelia

Cornelia Luethi  BSc (Hons), DipM
Copywriter, marketing consultant and author of Keyword Research

PS. There’s a 60-day money-back guarantee!

You can evaluate the Keyword Research eBook risk-free to see if it’s right for you.

See details and buy online.

 

Time management tips from Cornelia

Hi there,

Here are a couple of videos I recorded with time management tips.

The videos are for my other website (The Leaky Bathtub, which is for DIY small business marketing) – I hope you enjoy them too!

Why you need to take time out from your business

 
 
 
FREE Marketing Tips:  http://theleakybathtub.com/marketing-tips/

How to get more stuff done (without working longer hours)

 
 
 
FREE Marketing Tips:  http://theleakybathtub.com/marketing-tips/

PS. Yes, this is me, Cornelia, in the video!

This video is filmed on my iPhone using techniques learned from iPhone Video Hero… you can get a FREE eBook on iPhone Video Marketing here.

(And if you’re wondering about my other website, The Leaky Bathtub is for business owners who want to DIY their marketing… whereas this website, Words By Cornelia, is about my copywriting service.)

PPS. Subscribe to my YouTube Channel!

 Like my videos? Please subscribe to my YouTube Channel… it’s free!

How to choose eye-catching photos for your marketing

When you’re choosing photographs to go with your copy, you need to think carefully about where you’re directing your readers’ eyeballs.

Discover why the Mona Lisa Effect is a no-no for most marketing photography, and why a Non Mona Lisa image will help your message to get across more effectively.

 
 
 
(Yes, this is me, Cornelia Luethi in the video, and here’s the link to the FREE Marketing Tips: http://theleakybathtub.com/marketing-tips/)

When you’re choosing a marketing photograph, there are 3 things you should look for:

  1. How to choose eye-catching marketing photographsThe Marketing photograph should be aspirational. You know, something positive and inspiring, so it has an “I want that” factor.
  2. Get a photograph with a person if you can. People are far more drawn to photographs of people than of objects.
  3. Pay very careful attention to where the person in the photograph is looking. Readers will follow the model’s gaze.
  4. Add a strong headline into the copy space.

Those 4 steps will make your marketing message more prominent and get more attention.

 

Copywriting tip: How to get your prospects to take action

Here’s a copywriting tip on why you need to treat your prospects like dogs…

(Hint: Avoid using negative language, and tell people what you DO want them to do!)

 
 
 
(Yes, this is me, Cornelia Luethi in the video, and here’s the link to the FREE Marketing Tips: http://theleakybathtub.com/marketing-tips/)

Do you use negative phrases in your marketing copy?

Copywriting tip: how to get your prospects to take action!Here’s a better way:

… Instead of writing: “Don’t hesitate to contact us”, write, “Please get in touch”.

Instead of: “Don’t forget to sign up”, write, “Remember to sign up”.

And instead of: “It’s not a problem”, write, “It’s a pleasure”.

Little copywriting tricks like these make a world of difference to your marketing materials and website… and writing in this positive, easy-to-understand way doesn’t cost you a cent!

How to write attention-grabbing headlines

Here’s an easy-peasy headline writing technique you can use right away…

FREE Marketing Tips:  http://theleakybathtub.com/marketing-tips/

(That’s my other website, with DIY marketing resources for small businesses.)

Why use headlines?

Headlines are vital for attracting people’s attention, to compel them to read your marketing messages. You use headlines for:

  • Website content: every page should have a heading… which should be a headline.
  • Email newsletters: the ‘Subject’ line is actually a headline, and has a big influence on your email newsletter open rates.
  • Blog and news articles: these definitely need great headlines to compel readers to read on!
  • Brochures: again, headlines compel people to pick up your brochure and want to read more.
  • Advertisements: a stand-out headline is a must for both print and online advertisements.
Writing attention-grabbing headlines is a vital part of good copywriting. Here's a technique that's easy to use...

Writing attention-grabbing headlines is a vital part of good copywriting. Here’s a technique that’s easy to use…

There are lots of headline writing techniques out there, but this one is probably the easiest to learn… and it works really well.

Step 1: Ask a question
Step 2. Use the word ‘you’ in your question
Step 3: The question should address a problem that your prospect is experiencing

Example: the the intro to this video uses this technique! It is:

Are you struggling to write an attention-grabbing headline?

So next time you need to write a headline, see if you can use this headline writing technique.

Next, review your existing marketing materials (printed and online) and give them a re-vamp by writing a catchy headline.

 

PS. Yes, this is me, Cornelia, in the video!

This is my very first attempt at a video blog – or ‘vlog’ as it’s called.

It’s filmed on my iPhone using techniques learned from iPhone Video Hero… you can get a FREE eBook on iPhone Video Marketing here.