Bye bye Google Keyword Tool – and hello Keyword Planner

Yes, Google has now retired its Keyword Tool has gone… in its place is the new Keyword Planner.

And if you’re anything like me, you went ‘ugh’ when you saw the interface

Let’s just say that the interface of the Keyword Planner isn’t exactly intuitive.

After all, it’s designed primarily for Google AdWords advertisers, and it has a bunch of features you don’t even need to touch for SEO keyword research!

Luckily for you, I braved it and have written step-by-step instructions (and made a step-by-step screencast video) on how to use the new Google Keyword Planner for organic SEO keyword research:


 
 
 
How to master the Google Keyword Planner for organic SEO keyword research – quickly and easily.

How to master the Google Keyword Planner for organic SEO keyword research – quickly and easily.

The Keyword Research eBook is written by me, Cornelia Luethi, a specialist SEO website copywriter.

In ‘Keyword Research: How to use the Google Keyword Planner for SEO: a step-by-step guide’ you’ll discover the technique that I use when creating SEO website content for my copywriting clients.

The Keyword Research book covers:

  1. The brainstorming process, to generate keyword ideas. Time spent on this yields better results, or you could miss out on some important keywords.
  2. How to use the Google Keyword Planner: step-by-step instructions with screenshots.
  3. How to format the data in Excel. You may end up with thousands of keywords, some of which will be duplicated or irrelevant. Find out how to deal with them!
  4. Formulating a keyword strategy: Now that you’ve got the data, you need to make some sense of it. I cover my keyword strategy techniques, including how I use keywords in SEO website copywriting.

Training

 

Get up-and-running with Google’s Keyword Planner in minutes, with Cornelia Luethi’s training.

Get up-and-running with Google’s Keyword Planner in minutes, with Cornelia Luethi’s training.

Cornelia

Cornelia Luethi  BSc (Hons), DipM
Copywriter, marketing consultant and author of Keyword Research

PS. There’s a 60-day money-back guarantee!

You can evaluate the Keyword Research eBook risk-free to see if it’s right for you.

See details and buy online.

 

How to copy and paste using keyboard shortcuts – for Mac and PC

Website and copywriting tasks are much quicker if you know how to copy and paste using keyboard shortcuts.

Website and copywriting tasks are much quicker if you know how to copy and paste using keyboard shortcuts.

You can save yourself a huge amount of time if you know how to copy and paste using keyboard shortcuts.

In this blog post you will find step-by-step instructions, as well as a video to show you how to copy and paste using keyboard shortcuts.

Common things you might want to copy and paste include:

  • Sending a website address (URL) in an email, or putting it in a document.
  • Someone’s contact details, such as their website address or phone number, from their email signature.
  • Information from an old document (e.g. a proposal, letter, or fact sheet) into a new document.
  • Keywords you’ve brainstormed into a keyword research tool.

… There are limitless ways in which copying and pasting is useful!

And if you know how to do it quickly and efficiently, it can save you a lot of time.

Note: Giving instructions on how to copy and paste using keyboard shortcuts might seem quite basic to some readers here… If that’s the case, give yourself a pat on the back from being so smart. I know for a fact that there are a lot of people out there who don’t know how to copy and paste at all – let alone with keyboard shortcuts!

We all have to begin somewhere, and this video and article will make it nice and easy for you to learn…

Why use keyboard shortcuts to copy and paste?

You don’t have to use the keyboard shortcuts to copy and paste… you can use your mouse and go to Edit > Copy and then Edit > Paste. But this method is very time-consuming. If you do a lot of copying and pasting in your day (like I do), then using the keyboard is far more efficient, and it will save you time for more important things.

You’ll still need your mouse to highlight the text and position the cursor, but by using keyboard commands for copying and pasting (instead of navigating to the Edit menu), it’ll be quicker for you.

First things first: how to select the text you want to copy

You use your mouse to control the cursor on screen to select the text you want to copy. There are a number of different ways to select the text:

  • Click the left mouse button and drag the mouse to select the text you want to copy.
  • To select a whole word, double-click on it with the left mouse button.
  • If you want to select a whole paragraph or website address (URL), triple-click on it with the left mouse button.

You can tell which text you have selected, as it will be higlighted, as per this example:

highlighted-text

How to copy and paste using keyboard shortcuts: on a PC

To copy and paste using the keyboard on a PC you need to locate the following 3 keys on the keyboard:

  • Control (often labelled as ‘Ctrl’)
  • The letter ‘C’ 
  • The letter ‘V’

Keyboard-PC-circled-500

Step-by-step instructions for PC:

  1. Select the text you want to copy (as per the instructions above).
  2. Press down the ‘Control’ and letter ‘C’ buttons together at the same time: this is the ‘Copy’ command, which puts the data on your computer’s clipboard.
  3. Then navigate to where you want to paste the information: place your cursor with the mouse.
  4. Press down the ‘Control’ and letter ‘V’ buttons together at the same time. This is the ‘Paste’ command, and the text you selected should now be inserted. 

How to copy and paste using keyboard shortcuts: on a Mac

To copy and paste using the keyboard on a Mac you need to locate the following 3 keys on the keyboard:

  • Command key (the one with the squirly pattern on it)
  • The letter ‘C’
  • The letter ‘V’

Keyboard-Mac-circled-500

Step-by-step instructions for Mac:

  1. Select the text you want to copy (as per the instructions above).
  2. Press down the ‘Command’ button and letter ‘C’ buttons together at the same time: this is the ‘Copy’ command, which puts the data on your computer’s clipboard.
  3. Then navigate to where you want to paste the information: place your cursor with the mouse.
  4. Press the ‘Command’ button and letter ‘V’ buttons together at the same time. This is the ‘Paste’ command, and the text you selected should now be inserted.

Video tutorial on how to copy and paste using keyboard shortcuts:

 

Voila! It’s that easy!

There are many more keyboard shortcuts, and many are universal between apps.

But copying and pasting is the one keyboard shortcut I use the most – and it’s likely to be the shortcut you’ll use the most too.

 

Time management tips from Cornelia

Hi there,

Here are a couple of videos I recorded with time management tips.

The videos are for my other website (The Leaky Bathtub, which is for DIY small business marketing) – I hope you enjoy them too!

Why you need to take time out from your business


 
 
 
FREE Marketing Tips:  http://wordsbycornelia.com/marketing-tips/

How to get more stuff done (without working longer hours)


 
 
 
FREE Marketing Tips:  http://wordsbycornelia.com/marketing-tips/

PS. Yes, this is me, Cornelia, in the video!

This video is filmed on my iPhone using techniques learned from iPhone Video Hero… you can get a FREE eBook on iPhone Video Marketing here.

(And if you’re wondering about my other website, The Leaky Bathtub is for business owners who want to DIY their marketing… whereas this website, Words By Cornelia, is about my copywriting service.)

PPS. Subscribe to my YouTube Channel!

 Like my videos? Please subscribe to my YouTube Channel… it’s free!

How to choose eye-catching marketing photos

When you’re choosing marketing photos to go with your copy, you need to think carefully about where you’re directing your readers’ eyeballs.

Discover why the Mona Lisa Effect is a no-no for most marketing photos, and why a Non Mona Lisa image will help your message to get across more effectively.

FREE Marketing Tips: http://wordsbycornelia.com/marketing-tips/

When you’re choosing marketing photos, there are 3 things you should look for.

1. The marketing photo should be aspirational

The photo should be positive and inspiring, so it creates an “I want that” factor.

2. If possible, use marketing photos with a person in them

People are far more drawn to photographs of people than of objects.

3. Pay careful attention to where the person in the photograph is looking

There are two main types of “people” photos:

1. The Mona Lisa Effect

This Mona Lisa style of picture, where the model is looking straight at you, is effective for magazine covers and other scenarios where the role of the picture is to get attention.

I call this style of photograph the Mona Lisa Effect, and it works well in crowded magazine stands. This is because the photos job is to make eye contact with you, so that you pick it up and buy the magazine.

So yeah, the Mona Lisa Effect is great for magazine covers. (But not so great for most marketing photos.)

2. Non-Mona Lisa

A Non-Mona Lisa photo is one where where the model is looking into a space.

What you do with that photo is to add a strong headline into that space. That way, your prospects’ eyeballs will be lured into reading your headline, as they’ll naturally follow the model’s gaze.

This is a technique that works on websites, brochures, advertisements… just about anything where you have a headline.

And this eyeball controlling technique really works! This has been tested with heatmaps based on where people are looking. So use this technique for marketing photos and really take your marketing message to the next level.

Summary

How to choose eye-catching marketing photosWhen you’re choosing marketing photos:

  1. The photograph should be aspirational and positive.
  2. It should have a person in it.
  3. The model in the photograph should be Non Mona Lisa, that is, looking into the copy space.
  4. Add a strong headline into that copy space.

This technique doesn’t take any extra time, or cost extra money, but it gets your prospects to read your message.


Next step: Discover even more ways that you can use photographs to grow your sales

Don’t risk losing sales because you’re not using marketing photographs – or you’re using the wrong type of photos.

My eBook shows you exactly how to use photos to leverage sales

Are your marketing photos making or breaking your sales?

Are your marketing photos making or breaking your sales?

Here’s what a reader says about the book:

“The book takes you through the whole process of using photos in your marketing materials, starting with how they can add impact to your copy. If you’re like me, you’ll find it fills all the gaps in your knowledge (including gaps you didn’t know were there!).

The book is crammed full of examples showing you exactly what works (and what doesn’t). It also has detailed explanations of why these techniques work.

If you’ve avoided using images in your marketing material, either because you’re more of a ‘words’ person, or don’t really think images matter or because you’re unsure how to make images look professional, then this will be the best $$ you ever spent“.
 – Juliet Fay, Wales, UK

CORLUE---eBook-Call-to-Action-Button

How to get more stuff done (without working longer hours)

Does it sometimes seem hard to reach the long-term goals for your business?

If you work long hours but sometimes your goals still seem out of reach, this video is for you…

FREE Marketing Tips: http://wordsbycornelia.com/marketing-tips

How to get more stuff done (without working longer hours)

… Hi, this is Cornelia Luethi from The Leaky Bathtub, and most of the business owners I meet work long hours. After all, they want to make their business a success.

Also, when you enjoy what you do, it can be hard to stop… you just want to keep going!

But here’s the problem. It’s just too easy to fill up your day with unimportant stuff

The capacity in your day is limited – like this drinking glass. There’s only so much you can put in it.

The sand represents all those trivial, time-consuming tasks… like admin, accounts, and replying to emails. Yes, those things need doing, but if you let them take up too much time, there’s not enough time for the important stuff.

These pebbles represent the important things in my life. Like writing and launching books. Billable client work. Exercising, so I stay fit and healthy. Spending time with my family and loved ones. Taking breaks.

So to make sure you achieve what’s important to you, you need to schedule the important things first… and then fit the more trivial tasks around them.

You literally need to schedule time for your goals into your schedule

How to get more stuff done (without working longer hours)In my case, I make time each day for exercise, writing books, billable client work, etc.

As for this mid-winter break, I scheduled it 6 months ago. As soon as I get a new wall planner, I get out my highlighter pen, and block out some time for breaks.

Sure, you can be more spontaneous than that, but personally I like having breaks to look forward to. It keeps me focused and motivated.

So to make sure that you get what you want, make sure you schedule your time appropriately

It’s up to you how you fill your day, so make sure you fill your days with something that makes you happy!

Enjoy your day!

 

How to choose eye-catching photos for your marketing

When you’re choosing photographs to go with your copy, you need to think carefully about where you’re directing your readers’ eyeballs.

Discover why the Mona Lisa Effect is a no-no for most marketing photography, and why a Non Mona Lisa image will help your message to get across more effectively.


 
 
 
(Yes, this is me, Cornelia Luethi in the video, and here’s the link to the FREE Marketing Tips: http://wordsbycornelia.com/marketing-tips/)

When you’re choosing a marketing photograph, there are 3 things you should look for:

  1. How to choose eye-catching marketing photographsThe Marketing photograph should be aspirational. You know, something positive and inspiring, so it has an “I want that” factor.
  2. Get a photograph with a person if you can. People are far more drawn to photographs of people than of objects.
  3. Pay very careful attention to where the person in the photograph is looking. Readers will follow the model’s gaze.
  4. Add a strong headline into the copy space.

Those 4 steps will make your marketing message more prominent and get more attention.

 

Copywriting tip: How to get your prospects to take action

Here’s a copywriting tip on why you need to treat your prospects like dogs…

(Hint: Avoid using negative language, and tell people what you DO want them to do!)


 
 
 
(Yes, this is me, Cornelia Luethi in the video, and here’s the link to the FREE Marketing Tips: http://wordsbycornelia.com/marketing-tips/)

Do you use negative phrases in your marketing copy?

Copywriting tip: how to get your prospects to take action!Here’s a better way:

… Instead of writing: “Don’t hesitate to contact us”, write, “Please get in touch”.

Instead of: “Don’t forget to sign up”, write, “Remember to sign up”.

And instead of: “It’s not a problem”, write, “It’s a pleasure”.

Little copywriting tricks like these make a world of difference to your marketing materials and website… and writing in this positive, easy-to-understand way doesn’t cost you a cent!

Why you need to take time out from your business

Do you schedule regular time out from your business?

Here’s why it’s important…

FREE Marketing Tips: http://wordsbycornelia.com/marketing-tips/

Why you need to take time out from your business

Hi, this is Cornelia Luethi from The Leaky Bathtub, and thank for joining me on my mid-winter break on Waiheke Island.

Waiheke Island is an hour by car ferry from Auckland, New Zealand. It’s home to about 8,000 residents, and has dozens of good restaurants and wineries.

It gets pretty busy on the island over summer, but it’s a nice place to visit in winter, too.

I rent a cottage on the beach for a few nights, with my man and my dog, most winters.

In fact, we take short breaks throughout the year. These mini-vacations don’t have to be extravagant or expensive – the aim is for me to get out of the house, seeing as I work from home. It’s about having a change of scenery, and relaxing.

My business is actually better off for me taking these breaks… here’s why…

1. Breaks revitalise you

Firstly, the breaks help me recharge my batteries. Like most small business owners, I work long hours, and over time that takes its toll. Constantly working long hours is tiring for both the brain and the body, and that’s when we get prone to getting sick or burnt out.

Getting sick or burnt out doesn’t help me or my customers, so it’s best all round if I look after myself.

2. The distance gives you a new perspective

The second reason why it’s good to get away from your business is that it gives you distance.

Huh?

That might sound obvious… after all, if you’re away from your business, of course there’s distance! But I’m not just talking about geographical distance. By getting away from the daily demands of work, you get a new perspective on things.

I find that when I’m on holiday, the creative side of my brain kicks in. I get all inspired about my business, and my long-term goals become clearer to me.

Ideas, ideas, and more ideas!

In fact, I get so many ideas, that I always take a notebook to jot my ideas down. These ideas then get incorporated into my one-page marketing plan.

And believe me, writing a marketing plan is so much easier when your ideas are flowing freely, rather than trying to get inspiration sat at your desk, where your phone’s ringing, and your In Box is overflowing!

So if you think that you can’t afford to take time out from your business, my question to you is:
… Can you afford NOT to take time out?

Isn’t it better you take care of yourself, than to get sick and burnt out?

Why you need to take time out from your business

Breaks are also a really good way of re-connecting with our loved ones.

Believe me, your favourite people are going to love that you’re spending more quality time with them!

Anyway, speaking of loved ones, I’m off to spend more time with mine… till next time!

How to get your prospects to take action

Do you ever wish that your prospects were a little more… obedient?

That they took the action you want them to take?

The trick is to treat them like dogs… all is explained in this video!

FREE Marketing Tips: http://wordsbycornelia.com/marketing-tips/

Do you ever wish that your prospects and customers were a little more obedient?

Do you wish that more of your customers and prospects took the action you suggest in your emails, website pages, letters and brochures?

The trick to getting your customers to be more obedient is to treat them like dogs…

It's not just dogs that don't understand negative commands - neither do your prospects.

It’s not just dogs that don’t understand negative commands – neither do your prospects.

Let me explain…

Imagine that I’m telling my dog to “not sit”.

What do you think my dog, Minnie, would do?

Why, she sits down, of course!

Minnie, didn’t hear the word “don’t”… she only heard the word “sit”.

Humans are much the same…

Although we may hear negative words, such as “not” or “do not” or “don’t”; our brain picks up on the main word in the sentence. So the negative word affects our ability to communicate clearly.

Let’s have a look at some examples to show what I mean.

Here are some common things that I’ve seen business owners write in their marketing:

Here’s a classic example: “Don’t hesitate to contact us.”

Now let’s look at that again…

The message that sticks in my brain is: “Hesitate to contact us.”

Or what about: “Don’t forget to sign up.”

Ugh, the word that I’m hearing is “forget”! Of course I’ll forget, my To Do list is long enough!

Or: “It’s not a problem.”

Oh dear, all I’m hearing is: “Problem!”

Have you used negative phrases like that in your marketing and business communications?

Here’s a better way… instead of writing: “Don’t hesitate to contact us”, write, “Please get in touch”.

Doesn’t that sound a lot friendlier?

Instead of: “Don’t forget to sign up”, write, “Remember to sign up”.

And instead of: “It’s not a problem”, write, “It’s a pleasure”.

Do you see how those small changes make your business seem far more friendly, approachable and positive?

It’s such a small thing, but it really makes a difference.

Go on, give it a try next time you write some marketing copy.

Then have a look at your existing marketing materials – printed and online.

Zap those negatives and replace them with the positive actions you want your readers to take.

That way, you’ll get more customers and prospects taking the action you want them to take… and you’ll get to earn more, um, dog biscuits.

Talking of earning dog biscuits, notice how this is a small tweak you can make to your marketing that is absolutely free to make?

My Marketing Tips newsletter is jam-packed with effective marketing tips and articles just like this. Simply use the boxes below and get on the list for free marketing tips updates!

An easy-peasy headline writing technique you can use right away…

Need to write a good headline – but don’t have time to suss out a bunch of different headline writing techniques?

Here’s an easy way to write a decent headline in 3 simple steps:

FREE Marketing Tips:  http://wordsbycornelia.com/marketing-tips/

Summary:

Good headlines help attract readers' attention... here's an easy headline writing technique.

Good headlines help attract readers’ attention… here’s an easy headline writing technique.

There are lots of headline writing techniques out there, but this one is probably the easiest to learn… and it works really well.

Step 1: Ask a question
Step 2. Use the word ‘you’ in your question
Step 3: The question should address a problem that your prospect is experiencing

Example: the intro to this video uses this technique! It is:

Are you struggling to write an attention-grabbing headline?

Next time you need to write a headline, see if you can use this headline writing technique.

Then, review your existing marketing materials (printed and online) and give them a re-vamp by writing a catchy headline.

iPhone video hero

PS. Yes, this is me, Cornelia, in the video!

This is my very first attempt at a video blog – or ‘vlog’ as it’s called.

It’s filmed on my iPhone using techniques learned from iPhone Video Hero… you can get a FREE eBook on iPhone Video Marketing here.

How to write attention-grabbing headlines

Here’s an easy-peasy headline writing technique you can use right away…

FREE Marketing Tips:  http://wordsbycornelia.com/marketing-tips/

(That’s my other website, with DIY marketing resources for small businesses.)

Why use headlines?

Headlines are vital for attracting people’s attention, to compel them to read your marketing messages. You use headlines for:

  • Website content: every page should have a heading… which should be a headline.
  • Email newsletters: the ‘Subject’ line is actually a headline, and has a big influence on your email newsletter open rates.
  • Blog and news articles: these definitely need great headlines to compel readers to read on!
  • Brochures: again, headlines compel people to pick up your brochure and want to read more.
  • Advertisements: a stand-out headline is a must for both print and online advertisements.
Writing attention-grabbing headlines is a vital part of good copywriting. Here's a technique that's easy to use...

Writing attention-grabbing headlines is a vital part of good copywriting. Here’s a technique that’s easy to use…

There are lots of headline writing techniques out there, but this one is probably the easiest to learn… and it works really well.

Step 1: Ask a question
Step 2. Use the word ‘you’ in your question
Step 3: The question should address a problem that your prospect is experiencing

Example: the the intro to this video uses this technique! It is:

Are you struggling to write an attention-grabbing headline?

So next time you need to write a headline, see if you can use this headline writing technique.

Next, review your existing marketing materials (printed and online) and give them a re-vamp by writing a catchy headline.

 

PS. Yes, this is me, Cornelia, in the video!

This is my very first attempt at a video blog – or ‘vlog’ as it’s called.

It’s filmed on my iPhone using techniques learned from iPhone Video Hero… you can get a FREE eBook on iPhone Video Marketing here.