Yes, Google has now retired its Keyword Tool has gone… in its place is the new Keyword Planner.
And if you’re anything like me, you went ‘ugh’ when you saw the interface
Let’s just say that the interface of the Keyword Planner isn’t exactly intuitive.
After all, it’s designed primarily for Google AdWords advertisers, and it has a bunch of features you don’t even need to touch for SEO keyword research!
Luckily for you, I braved it and have written step-by-step instructions (and made a step-by-step screencast video) on how to use the new Google Keyword Planner for organic SEO keyword research:
The Keyword Research eBook is written by me, Cornelia Luethi, a specialist SEO website copywriter.
In ‘Keyword Research: How to use the Google Keyword Planner for SEO: a step-by-step guide’ you’ll discover the technique that I use when creating SEO website content for my copywriting clients.
The Keyword Research book covers:
- The brainstorming process, to generate keyword ideas. Time spent on this yields better results, or you could miss out on some important keywords.
- How to use the Google Keyword Planner: step-by-step instructions with screenshots.
- How to format the data in Excel. You may end up with thousands of keywords, some of which will be duplicated or irrelevant. Find out how to deal with them!
- Formulating a keyword strategy: Now that you’ve got the data, you need to make some sense of it. I cover my keyword strategy techniques, including how I use keywords in SEO website copywriting.
Cornelia Luethi BSc (Hons), DipM
Copywriter, marketing consultant and author of Keyword Research
PS. There’s a 60-day money-back guarantee!
You can evaluate the Keyword Research eBook risk-free to see if it’s right for you.