Do you remember the last time you had to sign a document? It may have been a contract, or a form, or something authorising a payment (e.g. a cheque or Direct Debit). Signing your name makes something feel quite official, yes? Even if you didn’t read all the small print in detail, you just know […]
The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!
Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom will want to read almost every page before making a purchasing decision. Decisive Dan, on the other hand, wants to skip to the important stuff, and now! How do you give both types of website users the information they […]
To maximise website conversions, ensure your website appeals to both quick decision makers and slow decision makers. Here’s how to do it.
Have you ever noticed how websites and cars have a lot in common? They’re both essential tools for business, and they can both cost a lot. And they both need maintenance from time to time. Except it’s relatively simple to maintain a car You can simply drive your car to your local mechanic, who’ll take […]
You only have a few seconds in which to grab website visitors’ attention, and persuade them that they can trust you. How do you do that? Here are ten easy techniques you can use on your website.
You’re wandering through the mall, in need of a new pair of shoes. Walking around, you check out the shops from the walkway. Hmmmm, that shop looks like it only has trainers and casual shoes – that’s not what you’re after! And that shop looks far too pricey; keep walking, keep walking, don’t get tempted […]
Search Engine Optimisation (SEO) is one of those terms that’s bandied around all the time. But what does that actually mean? Here’s a plain English guide for small business owners…
You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us page. Should you use an enquiry form, or your email address – or both?
You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique?
The amount of time visitors spend on your website is a revealing measure as to how useful they’re finding your website – and it’s also something that Google considers in its ranking factors. Here’s how you can better engage your website visitors.
The last thing you want to do is to lose website readers because using your site is driving them crazy. Here are some easy guidelines to help ensure your website is user-friendly.