Here’s a copywriting tip on why you need to treat your prospects like dogs…
(Hint: Avoid using negative language, and tell people what you DO want them to do!)
Do you use negative phrases in your marketing copy?
Here’s a better way:
… Instead of writing: “Don’t hesitate to contact us”, write, “Please get in touch”.
Instead of: “Don’t forget to sign up”, write, “Remember to sign up”.
And instead of: “It’s not a problem”, write, “It’s a pleasure”.
Little copywriting tricks like these make a world of difference to your marketing materials and website… and writing in this positive, easy-to-understand way doesn’t cost you a cent!