When you’re choosing photographs to go with your copy, you need to think carefully about where you’re directing your readers’ eyeballs.
Discover why the Mona Lisa Effect is a no-no for most marketing photography, and why a Non Mona Lisa image will help your message to get across more effectively.
(Yes, this is me, Cornelia Luethi in the video, and here’s the link to the FREE Marketing Tips: https://wordsbycornelia.com/marketing-tips/)
When you’re choosing a marketing photograph, there are 3 things you should look for:
- The Marketing photograph should be aspirational. You know, something positive and inspiring, so it has an “I want that” factor.
- Get a photograph with a person if you can. People are far more drawn to photographs of people than of objects.
- Pay very careful attention to where the person in the photograph is looking. Readers will follow the model’s gaze.
- Add a strong headline into the copy space.
Those 4 steps will make your marketing message more prominent and get more attention.