How to present your business in an authentic way

Now is the time to be authentic. To tell the story of your brand in a way that connects with your audience at a deeper level. Customers aren’t just looking for a product – they’re looking for fulfilment. To feel that their purchase is enriching the lives of workers, and helping to heal the planet.

How do you do that? It’s done with words and photography that are thoughtful, honest, and give a candid glimpse behind the scenes.

Storytelling with words is a good start, but photography adds a layer of richness, which makes your story truly unique and memorable.

Visual stories capture people’s imaginations. They create engagement on social media, and elevate your business from the noise of competitors. It can boost your sales, brand awareness, and customer loyalty. All of which are vital at a time when consumers are giving more consideration as to what and how they’re spending.

I can help you promote your business in an authentic, customer-centric way. As well as being an experienced copywriter with a strategic marketing background, I’m also a photographer, meaning I can take care of both the words and the pictures.

My images have been used by BBC, Forbes, Air New Zealand, the NZ Herald, and more. The photos shown here were for Bay of Islands Farmers’ Markets.

 

Authentic storytelling with words and photos