Latest projects: February 2015

Happy (belated) new year! I’ve been working through the holidays on lots of exciting new projects…

Magazine editing and layout

As the editor of Richmond Yacht Club’s quarterly magazine, I do all the layout work – as well as editing articles and contributions.

Magazine editing and layout by Cornelia Luethi.

Magazine editing and layout by Cornelia Luethi.


You can download and read ‘Plain Sailing’ magazine in PDF format from

Website article writing

Property management articles – these are working really well for my client in terms of SEO and also converting readers into prospects and clients:

Recruitment and HR:

Website design, copywriting and photography

Website design, copywriting and photography by Cornelia Luethi.

Website design, copywriting and photography by Cornelia Luethi.


Just launched: a brand new website for Peninsula Marine Services – made by me ( If you’re in Auckland and you need new dock lines, superyacht mooring lines, winch servicing or any kind of marine project management, give Kevin a call.

Details of my website design, copywriting and photography service are here.

Website project management

These websites were actually launched last year, but as I haven’t mentioned them here before, here they are now!

Both websites have complex functionality in terms of the directory listings system, and the subscription system (both of which are e-commerce enabled). The websites are fully responsive and were created by the talented Trisha Cupra at Quokka Creative.

My role was to project manage the site, which included:

  • Scoping the requirements of the new website.
  • Ensuring that existing content from the legacy websites were transferred over.
  • Scope and set up the SEO of the new websites.
  • Develop and implement online advertising options, and creating an online media kit with ad specifications etc.
  • Test the new websites.
  • Launch the websites internally, including training staff on how it all works. This included face-to-face training; writing training notes; and creating video screencasts.
  • Launch the websites to my client’s customers via email, informing them of the new features and functions.
  • Ensuring the sites were delivered on time and to budget.

The new websites have proven to be very profitable for my client; the new sites paid for themselves within a few months of launching.

Website project management by Cornelia Luethi.

Website project management by Cornelia Luethi.


Website project management by Cornelia Luethi.

Website project management by Cornelia Luethi.


Website audits

A corporate client liked the initial website audit I did so much, that they ordered 2 more for their other websites!

All 3 website audits contained a Website Effectiveness Report (where I look at SEO and conversion factors), as well as a Statistics Summary Report (a plain English review of what’s happening in Google Analytics).



Email newsletter copywriting and set-up in MadMimi

I work on lots of email newsletters each month, here’s one of the nicest looking ones I’ve done recently. I wrote the content, created the graphics, created the layout, and set it up for sending.


Newsletter copywriting, layout and graphics by Cornelia Luethi. This newsletter uses MadMimi.


Would you like Cornelia to write something for you?

Contact me and tell me a bit about your project.

Contact Cornelia for help with your copywriting projects →