It’s amazing how often people with no experience in a matter will have strong opinions on a topic.
Online video marketing is one of those topics.
Everyone seems to be an expert in how long a video should be – but that opinion is more likely to be based on that particular individual’s attention span, than on any hard evidence.
Me, I like facts… and using facts as a basis for decision making can be a lot more beneficial than listening to someone’s opinion.
Facts on video length for online video marketing
The guys and gals at Wistia, a video marketing platform, have compiled data based on the thousands of videos they host. This covers all different types of videos:
You’ll receive a copy of your enquiry via email, and you can expect to hear back from me within 1 to 2 working days.
I’m looking forward to hearing from you!
Cornelia Luethi BSc (Hons), DipM
Writer and marketing consultant