Do you ever wish that your prospects were a little more… obedient? That they took the action you want them to take? The trick is to treat them like dogs… all is explained in this video! Do you ever wish that your prospects and customers were a little more obedient? Do you wish that more […]
What action would you like your readers to take when they look at your website? Do you want prospects to contact you? Perhaps to make an appointment, or to request a quote? Some kind of “Contact Us” message is the main call-to-action on most brochure-style websites. So hopefully you’ve got calls-to-action sprinkled throughout your site. (And […]
That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, but you shouldn’t use the word ‘subscribe’, it’s off-putting. Find out which word you should use instead.
The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!
Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom will want to read almost every page before making a purchasing decision. Decisive Dan, on the other hand, wants to skip to the important stuff, and now! How do you give both types of website users the information they […]
To maximise website conversions, ensure your website appeals to both quick decision makers and slow decision makers. Here’s how to do it.
You only have a few seconds in which to grab website visitors’ attention, and persuade them that they can trust you. How do you do that? Here are ten easy techniques you can use on your website.
You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us page. Should you use an enquiry form, or your email address – or both?
You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique?
All too often you see negative or wishy-washy phrases such as “don’t hesitate to contact us” in business communications. Instead, discover how to use positive phrases for positive results.
Have you ever considered how “friendly” your business is? It’s all too easy to frustrate customers without you even knowing about it. These simple tips will put your business on track to creating happier customers who are pleasant to deal with.