Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you feel all smiley and glowy inside? That’s how I used to feel whenever I parked in my favourite multi-storey car park in Auckland CBD. For inside this grey, gloomy building was a cosy pocket of warmth – known as […]
In the last article you saw why email marketing is so important in customer retention… but what is “email marketing”? There’s often some confusion around this, so I’ve identified three specific kinds of emails that make up “email marketing”. But before we get into the technical details, here’s a more human way to approach the […]
Hanging the laundry out… Phoning your parents… Paying a bill on time… … These are all little chores that we usually manage to do on time, but from time to time they slip our minds, right? The same thing happens in our businesses when it comes to customer retention In our heart of hearts, we […]
That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, but you shouldn’t use the word ‘subscribe’, it’s off-putting. Find out which word you should use instead.
The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!
Is email marketing dead? Far from it: if you’re not getting the results you want, you need to address your methods. Here’s how to do it.
Sending email newsletters can be a weird experience… sure, you’ve got some numbers telling you how many people have opened your message. But what do the numbers actually mean?
Many small business owners send their email newsletters from their desktop computer system. Find out why this is an issue – and what’s a better way of sending these email newsletters.