A website is a vital business tool: it’s as essential for a business as having a phone number, or email address, or business card. But what is the purpose of a website, exactly? How can a website help a business? In my view, the purpose of a website is 2-fold: Firstly, the website should attract […]
What action would you like your readers to take when they look at your website? Do you want prospects to contact you? Perhaps to make an appointment, or to request a quote? Some kind of “Contact Us” message is the main call-to-action on most brochure-style websites. So hopefully you’ve got calls-to-action sprinkled throughout your site. (And […]
Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you feel all smiley and glowy inside? That’s how I used to feel whenever I parked in my favourite multi-storey car park in Auckland CBD. For inside this grey, gloomy building was a cosy pocket of warmth – known as […]
Do you remember the last time you had to sign a document? It may have been a contract, or a form, or something authorising a payment (e.g. a cheque or Direct Debit). Signing your name makes something feel quite official, yes? Even if you didn’t read all the small print in detail, you just know […]
You only have a few seconds in which to grab website visitors’ attention, and persuade them that they can trust you. How do you do that? Here are ten easy techniques you can use on your website.
You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique?