Remember your schooldays? All that homework – man that was a chore! Let’s face it, it was just so much more fun to spend your afternoons playing with your buddies than slaving over books and numbers and essays. Ugh! Worst of all was studying for tests. Perhaps you didn’t want to cram for the test, […]
“You need to put a video on your website.” “Video marketing’s the latest thing, y’know.” … Does that sound familiar? Chances are you’ve heard plenty of folks saying things like that to you. I know I’ve heard plenty of such statements! Sure, people love watching videos. Here’s some 2013 data from YouTube: More than 1 […]
A website is a vital business tool: it’s as essential for a business as having a phone number, or email address, or business card. But what is the purpose of a website, exactly? How can a website help a business? In my view, the purpose of a website is 2-fold: Firstly, the website should attract […]
Let’s be honest… when you’re adding content to your website, adding photos can seem like a big, time-consuming pain-in-the-butt job. Chances are that adding a photograph to your new web page is the very last thing on your To Do list, and once you’ve done that, you can put your feet up for the day […]
You can save yourself a huge amount of time if you know how to copy and paste using keyboard shortcuts. In this blog post you will find step-by-step instructions, as well as a video to show you how to copy and paste using keyboard shortcuts. Common things you might want to copy and paste include: […]
What action would you like your readers to take when they look at your website? Do you want prospects to contact you? Perhaps to make an appointment, or to request a quote? Some kind of “Contact Us” message is the main call-to-action on most brochure-style websites. So hopefully you’ve got calls-to-action sprinkled throughout your site. (And […]
How do you feel about “CAPTCHA” forms? You know, those awful, illegible “words” that you have to type in on some websites (usually on enquiry forms). About CAPTCHA… CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart”… or in other words, it’s a test to check that it’s a human filling in the website form, not an […]
Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you feel all smiley and glowy inside? That’s how I used to feel whenever I parked in my favourite multi-storey car park in Auckland CBD. For inside this grey, gloomy building was a cosy pocket of warmth – known as […]
Do you remember the last time you had to sign a document? It may have been a contract, or a form, or something authorising a payment (e.g. a cheque or Direct Debit). Signing your name makes something feel quite official, yes? Even if you didn’t read all the small print in detail, you just know […]
The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!
Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom will want to read almost every page before making a purchasing decision. Decisive Dan, on the other hand, wants to skip to the important stuff, and now! How do you give both types of website users the information they […]
To maximise website conversions, ensure your website appeals to both quick decision makers and slow decision makers. Here’s how to do it.