If you want your email marketing to zoom along nicely, you shouldn’t ask people to ‘subscribe’. Discover why ‘subscribe’ is a poor choice of word – and what’s a better alternative.
That sounds crazy – surely you’d want prospects to subscribe to your newsletter?
Well, yes, you do want prospects to subscribe… but you shouldn’t use the word ‘subscribe’.
Why? ‘Subscribe’ is an off-putting word.
Find out what words you should use instead on my ‘Leaky Bathtub’ blog →
