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Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

Building Trust With Words
If you want your email marketing to zoom along nicely, you shouldn’t ask people to ‘subscribe’. Discover why ‘subscribe’ is a poor choice of word – and what’s a better alternative.
If you want your email marketing to zoom along nicely, you shouldn’t ask people to ‘subscribe’. Discover why ‘subscribe’ is a poor choice of word – and what’s a better alternative.

 

That sounds crazy – surely you’d want prospects to subscribe to your newsletter?

Well, yes, you do want prospects to subscribe… but you shouldn’t use the word ‘subscribe’.

Why? ‘Subscribe’ is an off-putting word.

Find out what words you should use instead on my ‘Leaky Bathtub’ blog →