Writing Services

About Cornelia Luethi – content writer

Building trust and visibility one project at a time – Cornelia Luethi, strategic content writer.

Hi, I’m Cornelia – a content writer who believes in clarity, trust, and getting results

You’re in business because you’re good at what you do.

I’m here to make sure your words show that clearly to the people who matter.

As an experienced content writer, I specialise in helping service-based businesses build trust, authority, and visibility online.

I believe in straightforward, strategic communication. When you work with me, you get content that not only sounds good, but also supports your business goals.

 

Why I do what I do

Good communication builds strong businesses. It builds trust before a single conversation takes place. It answers questions before they become objections. It shows professionalism and care long before a contract is signed. That’s why I do what I do.

As a content writer, I love helping businesses bridge the gap between what they do brilliantly and what their audience needs to understand in order to take action.

 

Swapping corporate life for words that matter

Before specialising in content writing, I spent 10 years in corporate marketing roles – where I learned a lot about how businesses communicate (and sometimes, how they get it wrong). While corporate life taught me valuable skills, I knew I wanted something more creative, more personal, and more meaningful.

In 2006, I took the leap and founded FX Marketing Limited – the official business name behind Words by Cornelia. Since then, I’ve specialised in professional content writing services for service businesses across New Zealand, Australia, the UK, and the USA.

One of the things I love most about my work is the variety: every project brings an opportunity to stay curious and to learn about different industries, people, and ideas. That constant learning keeps my writing fresh, informed, and adaptable.

Along the way, I’ve also published several books and eBooks, and had articles featured in magazines both in New Zealand and the UK.

Today, I work with clients from my base in beautiful Kerikeri, in the Bay of Islands, New Zealand – bringing together strategic thinking, clear communication, and a love of well-crafted words to help businesses grow.

When you work with me, you’re tapping into the perfect balance of marketing strategy, writing expertise, and real-world experience. My core specialities are website content writing, article writing, and case study writing.

 

Qualifications and professional development

Because the world of marketing and content never stands still, I invest in on-going learning to stay sharp and strategic.

  • BSc (Hons) Management Studies, Royal Holloway University of London, UK.
  • Postgraduate Diploma in Marketing (DipM) from the Chartered Institute of Marketing, UK.
  • City & Guilds Photography, from Croydon College, UK.
  • National Certificate in Horticulture, Levels 3 and 4 from the Open Polytechnic, NZ.
  • Reiki Master Practitioner. Usui Reiki Levels 1, 2, and 3a all studied with Derek John-Thompson at Starcraft Healing.

Plus I regularly upskill via short courses, which include:

  • Extended DISC: Level 1 – Accredited Practitioner (2022).
  • HubSpot Academy: Content Marketing Certified (9 hours of self study) in 2021; SEO Certified (4 hours of self study) in 2021; and Email Marketing Certified (5 hours of self study) in 2021.
  • Rocketspark Launch 2021: a 2-day conference on web design, ecommerce, business growth, brand storytelling, and SEO.
  • Freelance Writer Bootcamp: 6 weeks of interactive training with assignments, group calls, and personal feedback from Rebecca L. Weber in 2018.
  • iPhone Video Hero VIP: a video marketing course, including video production and video editing in 2013. Taught by Jules Watkins, an ex-BBC and MTV cameraman and Producer/Director. This course includes one-on-one mentoring and feedback from Jules.
  • Ultimate Guide to eBook Writing Success: a self-study course in 2013, taught by Bob Bly via AWAI.
  • Autoresponder Apprentice: a comprehensive self-study course in 2012, taught by Jay White via AWAI.
  • Headline Writing Course: an 8-week part time-course in 2012 with daily assignments, taught one-on-one by Sean D’Souza at Psychotactics.
  • How to Design Snazzy Ebooks in InDesign: a 4-week part-time self-study course taught by Sean D’Souza at Psychotactics.
  • Article Writing Course: a 12-week part-time course in 2011 with daily assignments, taught one-on-one by Sean D’Souza at Psychotactics.
  • Search Engine Bootcamp: a full day training seminar in 2009.

 

My background means I don’t just write – I think strategically about how content supports your brand, your search engine rankings, and your sales goals.
 
 

My values

Growing

GROWTH

I’m passionate about growing your business and growing my knowledge.

INVESTED

I’m on your team, and I’ve got your back. I’m here to help you succeed.

Honest

HONEST

I’m very polite, but if something won’t fly, I’ll tell you. Nicely. 🙂

 

 

How I work with clients

When you work with me, you can expect a friendly, collaborative partnership.

I’m thorough in my research, clear in my communication, and focused on making the process as easy and efficient for you as possible.

Whether you’re commissioning website content, articles, or case studies, you can trust that every piece will be written with care, backed by strategy, and delivered on time.

I’m here to take content creation off your plate – so you can focus on running your business.

 

Goofing around at the beach with my dog.
Goofing around at the beach with my dog.

A little more about me…

When I’m not conjuring up compelling content, you’ll find me frolicking with my dogs on sunny beaches – most likely with a camera in hand, and some snacks nearby. I’m a firm believer that a wagging tail, sandy paws, sunshine, laughter, good food, house music, Reiki energy, and dancing can cure just about anything. 🙂