Hi, I’m Cornelia – the content writer a client once called “the Swiss watch of marketing”.
Precise, reliable, and strategic – that’s how I approach every project. With 30 years of marketing experience behind every word I write, I help service businesses across Auckland, New Zealand, Australia, the UK, and the United States communicate their value clearly, build trust online, and attract the clients they deserve.
Why I do what I do
Good communication builds strong businesses. It builds trust before a single conversation takes place. It answers questions before they become objections. It shows professionalism and care long before a contract is signed. That’s why I do what I do.
As a content writer, I love helping businesses bridge the gap between what they do brilliantly and what their audience needs to understand in order to take action.
Swapping corporate life for words that matter
I didn’t enjoy my 10 years in corporate life: I learnt some great skills, but it often felt more about office politics than doing good work. And large, noisy, open-plan offices without a window in sight were not an inspiring work environment for me.
My parents were both self-employed, and I’d always liked the idea of helping small businesses and real people succeed, rather than making faceless shareholders richer.
The final straw came in 2006, when my corporate marketing role shifted from something vaguely creative into an almost entirely analytical one – and I knew that wasn’t how I wanted to spend my days.
So I took the leap and founded FX Marketing Limited – the official business name behind Words by Cornelia. These days, I work from home in my slippers, dogs at my feet and the garden in view – and I love it.
I specialise in content writing services for service businesses across New Zealand, Australia, the UK, and the USA – helping SME business owners who find marketing confusing get the clarity, and the results, they deserve.
Experience across leading brands:
These are just some of the brands I’ve worked with during my 30-year marketing and copywriting career:
One of the things I love most about my work is the variety: every project brings an opportunity to stay curious and to learn about different industries, people, and ideas. That constant learning keeps my writing fresh, informed, and adaptable.
Along the way, I’ve also published several books and eBooks, and had articles featured in magazines both in New Zealand and the UK.
Today, I work with clients from my base in beautiful Kerikeri, in the Bay of Islands, New Zealand – bringing together strategic thinking, clear communication, and a love of well-crafted words to help businesses grow.
When you work with me, you’re tapping into the perfect balance of marketing strategy, writing expertise, and real-world experience. My core specialities are website content writing, article writing, and case study writing.
Qualifications and professional development
Because the world never stands still, I invest in on-going learning to stay sharp and strategic.
- BSc (Hons) Management Studies, Royal Holloway University of London, UK.
- Postgraduate Diploma in Marketing (DipM) from the Chartered Institute of Marketing, UK.
- City & Guilds Photography, from Croydon College, UK.
- National Certificate in Horticulture, Levels 3 and 4 from the Open Polytechnic, NZ.
- Reiki Master Practitioner. Usui Reiki Levels 1, 2, and 3a all studied with Derek John-Thompson at Starcraft Healing.
- Certificate in Ear Reflexology, from the Auckland School of Reflexology.
- Certified Sound Healing Practitioner, with Laurie Fulford, Sound Healing Master/Teacher at Harmony Hands Energy Healing.
Plus I regularly upskill via short courses, which include:
- Reels: various online courses in 2025.
- Extended DISC: Level 1 – Accredited Practitioner (2022).
- HubSpot Academy: Content Marketing Certified (9 hours of self study) in 2021; SEO Certified (4 hours of self study) in 2021; and Email Marketing Certified (5 hours of self study) in 2021.
- Rocketspark Launch 2021: a 2-day conference on web design, ecommerce, business growth, brand storytelling, and SEO.
- Freelance Writer Bootcamp: 6 weeks of interactive training with assignments, group calls, and personal feedback from Rebecca L. Weber in 2018.
- iPhone Video Hero VIP: a video marketing course, including video production and video editing in 2013. Taught by Jules Watkins, an ex-BBC and MTV cameraman and Producer/Director. This course includes one-on-one mentoring and feedback from Jules.
- Ultimate Guide to eBook Writing Success: a self-study course in 2013, taught by Bob Bly via AWAI.
- Autoresponder Apprentice: a comprehensive self-study course in 2012, taught by Jay White via AWAI.
- Headline Writing Course: an 8-week part time-course in 2012 with daily assignments, taught one-on-one by Sean D’Souza at Psychotactics.
- How to Design Snazzy Ebooks in InDesign: a 4-week part-time self-study course taught by Sean D’Souza at Psychotactics.
- Article Writing Course: a 12-week part-time course in 2011 with daily assignments, taught one-on-one by Sean D’Souza at Psychotactics.
- Search Engine Bootcamp: a full day training seminar in 2009.
My values
GROWTH
I’m passionate about growing your business and growing my knowledge.
INVESTED
I’m on your team, and I’ve got your back. I’m here to help you succeed.
HONEST
I’m very polite, but if something won’t fly, I’ll tell you. Nicely. 🙂
How I work with clients
When you work with me, you can expect a friendly, collaborative partnership.
I’m thorough in my research, clear in my communication, and focused on making the process as easy and efficient for you as possible.
Whether you’re commissioning website content, articles, or case studies, you can trust that every piece will be written with care, backed by strategy, and delivered on time. A client once summed it up perfectly: “Cornelia is like a Swiss watch“. Precise, reliable, and consistent – every single time.
I’m here to take content creation off your plate – so you can focus on running your business.
Prefer to write your own copy? My ‘Your Website Home Page, Sorted‘ is a good place to start.
A little more about me…
When I’m not conjuring up compelling content, you’ll find me frolicking with my dogs on sunny beaches – most likely with a camera in hand, and some snacks nearby. I’m a firm believer that a wagging tail, sandy paws, sunshine, laughter, good food, house music, Reiki energy, creating art, some creative Swiss-German swears, and dancing can cure just about anything. 🙂
