You’re great at what you do. Your clients know it. Your team knows it.
But if your website and marketing aren’t telling that story clearly – and often – prospects won’t.
Strategic article writing stops your business from staying invisible. It boosts your search engine visibility, builds trust and authority, and keeps you front-of-mind – so the right people can find you, remember you, and choose you.
When article writing falls behind, so does your business
You know you should be publishing articles.
You know it builds trust, boosts SEO, and shows prospects you’re the real deal.
But let’s be honest: writing professional, polished articles is time-consuming.
And when you’re juggling client work, marketing, admin – and, you know, running a business – content creation often falls to the bottom of the to-do list.
Or maybe you’ve tried DIY articles… and they just didn’t sound quite right, didn’t get much traction, or worse – never even got finished.
Without consistent, high-quality articles, you’re missing the chance to build authority, attract new clients, and stay top-of-mind with your audience.
Why article writing is an unbeatable long-term investment
Strategic articles aren’t just “content for content’s sake”. They’re smart, versatile assets that work for you over and over again:
✅ They boost your search engine visibility when optimised with the right keywords.
✅ They build authority and trust with prospects before you even speak to them.
✅ They answer common client questions – saving you time and improving your customer service.
✅ They stay relevant for years, delivering value long after they’re published.
✅ They can be repurposed across your website, email newsletters, social media, eBooks, and more:
A single well-written article can bring in leads, reinforce credibility, and lighten your workload – all without you lifting another finger.
The article writing process
Getting strategic, high-quality articles doesn’t have to be complicated. Here’s how we’ll work together:
1. Briefing: We start with a Zoom video call where you tell me about your topic, your goals, and any particular angles you’d like me to focus on.
2. Research and reading: I’ll research your topic thoroughly, reviewing background material, competitor content, and relevant sources to ensure your article is accurate, useful, and credible.
3. Article writing: I’ll craft a polished, professional article that reflects your brand voice and meets your goals – whether that’s boosting SEO, answering FAQs, or positioning you as a thought leader.
4. Revisions: Up to two rounds of revisions are included to ensure you’re thrilled with the final piece.
5. Delivery: You’ll receive the final article in a document, ready for publication.
Optional extra services:
Need more support? I also offer:
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Uploading articles to your website.
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Writing short intros or blurbs for social media promotion.
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Collating articles into eBooks or white papers for lead generation and added credibility.
I work hard to meet agreed deadlines – but I don’t take on rush jobs. Article writing takes time, research, and care. If you’re after quick-turnaround copy, I might not be the best fit. I’m often booked in advance, so if you’re planning a project, it’s best to get in touch early.
Who I write articles for
I create articles for businesses across a wide range of industries, for both online and print publication. I have written hundreds of articles over the years, so you’re in good hands when you choose me for your article writing service.
Online articles and blogs
Great for SEO, improving search engine visibility, and answering FAQs to save your team time. Strategic article writing helps future clients find you and trust you faster.
Magazine and print articles
I’ve written published articles for magazines in the travel and business sectors, bringing storytelling flair and editorial-quality polish to every piece.
Whatever your audience, wherever you’re publishing, I’ll help you share your expertise in a way that builds relationships, authority, and results.
“Cornelia’s work has enabled my business to accelerate, grow, and work with great target market clients”
“Cornelia’s work pays for itself, and adds to my credibility in the marketplace. Cornelia works on my case studies, website content, playbooks, sales documents, LinkedIn updates, online videos, as well as ghost writing a regular magazine column for me.
I love that my copywriting is consistent across all media, and my business is perceived as being much larger than it is. Cornelia’s work has taken me from being an average-looking New Zealand business to one that can punch above its weight anywhere in the world – and I love that. There’s more to create, and I’m keen to keep Cornelia on the journey with me.
What I like most about working with Cornelia is her excellence. She doesn’t miss anything. She keeps everything consistent between documents and follows best-practice copywriting rules. Everything’s precisely put together – just like a Swiss watch – it just works. Cornelia has underpinned all my marketing by pulling it all together and making it look and sound right.
I’d recommend Cornelia to anyone who needed help with any copy – and certainly with website copy, as there’s a strategy around getting the copy and messaging right. Whether they’re a brand new startup – and I’d definitely recommend getting it right from the very beginning – to someone who needs to replace or refine their material.”
Jason Dinan, Executive Coaching and Consulting – https://excc.co.nz
See my words at work
Curious to see professional article writing in action?
You can also browse examples of my work in my Portfolio – and read what clients say on my Testimonials page.
FAQs: Frequently asked questions about article writing
What is article writing?
Article writing involves creating informative, engaging, and well-structured content designed to educate, inform, or guide your target audience. It’s used in blogs, magazines, websites, and marketing.
Why is article writing important for businesses?
Article writing helps businesses build authority, improve SEO, and stay top of mind with clients. Well-written articles attract traffic, answer client questions, and demonstrate expertise.
What does an article writing service include?
An article writing service typically includes topic planning, research, writing, editing, and sometimes publishing support. It ensures articles are strategic, polished, and aligned with your brand voice.
What does an article writer do?
An article writer creates clear, engaging, and informative content based on your goals, target audience, and subject matter. They may also optimise the writing for SEO and repurpose it for different platforms.
How do articles support SEO?
Strategically written articles target specific keywords, answer search queries, and add fresh content to your site – all of which help improve your website’s visibility on search engines.
What kinds of articles can you write?
I write online articles, blog posts, and magazine features for a range of industries. Articles can focus on thought leadership, client education, or improving search engine rankings.
Turn your expertise into a sales tool
Ready to build your authority and attract more clients? Get in touch with me, Cornelia, and let’s start creating articles that work harder for your business.
