Is your business amazing at solving customers’ problems?
But do you struggle to communicate your awesomeness?
Case studies are a customer centric and very credible way of demonstrating how your business adds value.
Because the story is told from your customer’s point of view, a case study has a more impartial tone to it. So if you like non-cheesy marketing, this is a great technique to use. And it’s particularly effective when you have a complex product or service that’s hard to explain in a one-liner.
I can help you with case study writing, so you have compelling marketing stories. The case study writing service includes interviewing key staff/customers, and telling their story in a way that’s succinct and effective.
Here are some tips to help with creating powerful case studies:
Tip #1: What’s the purpose of each of your case studies?
Think of the key message you want to communicate in each of your case studies. Ideally, each case study would demonstrate a different skill or solution, rather than repeating the same message over and over.
Tip #2: Use consistent sub-headings in your case studies
This makes it super easy for readers to comprehend exactly what you did, and how it helped your customers.
Tip#3: How to get maximum mileage from your case studies
You can use the case studies in many ways:
- On your website (hello SEO! This is a great opportunity to use keywords you haven’t used elsewhere).
- Link to them via social media.
- Use them in sales presentations as printed handouts.
- Add them to your proposals.
Case studies are an investment that have many uses, and for years to come.
Here’s just a small selection of case studies we’ve worked on for clients recently: