Imagine that you had three co-workers: Simon always wanted to sell you stuff: health supplements, holiday time shares, imitation designer accessories… just about anything! It gets really annoying, and you try to avoid bumping into him after a while. Nigel is really smart and knows all the latest news and info… but he’s just soooo […]
Is email marketing dead?
Is email marketing dead? Email marketing is far from dead. If you’re not getting the results you want, you need to address your methods. Your 11-point email marketing recovery plan is to: Review your costs. Attract new subscribers continually. Write amazing email subject lines! Develop a strategy for your email marketing content. Create content […]
Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter
That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, you do want prospects to subscribe… but you shouldn’t use the word ‘subscribe’. Why? ‘Subscribe’ is an off-putting word. Find out what words you should use instead on my ‘Leaky Bathtub’ blog →
