Take social media off your plate – and get your time back to run your business
Social media can feel like a full-time job on top of the one you already have. You know you need to stay visible online to attract customers, but finding the time – and the words – can be exhausting.
That’s where I come in. I’m a professional copywriter and social media manager who helps New Zealand businesses sound confident and consistent online.
I help small and medium-sized businesses manage their Facebook, Instagram, and LinkedIn accounts in a way that saves you hours each week, keeps your profiles active and engaging, and helps you connect authentically with your audience.
Why social media feels so hard
For most small business owners, social media is a constant source of frustration. You might:
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Spend hours trying to think of what to post, only to get a handful of likes.
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Feel confused by algorithm changes and what ‘works’ this month.
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Know your competitors are more consistent – but cannot see how they find the time.
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Worry that your posts look unprofessional or fail to reflect your brand properly.
You’re not alone. Most business owners simply don’t have the time, energy, or expertise to plan, write, and design social media content regularly. And every minute you spend doing it is time you could be spending serving your clients, running your business, or taking a well-earned break.
That is where professional social media management makes all the difference.
Done properly, social media can grow your business – without stealing your time
When managed strategically, your social media becomes more than random posts; it becomes a consistent, authentic voice for your business. You can:
✅ Stay visible, even when you are busy.
✅ Build familiarity and trust with your followers.
✅ Showcase your expertise and personality.
✅ Reach new customers who genuinely connect with your values.
I combine professional copywriting, design direction, and up-to-date insights into what works best on today’s algorithms. I’ve been running and testing my own business accounts for years, so I know what truly works for small and medium-sized enterprises (SMEs). You benefit from real-world results – not guesswork.
How to work with me as your social media manager
Strategy session: $200 + GST
Before any social media package begins, we start with a 90-minute Strategy Session. This sets the foundation for all content creation and ensures your posts reflect your goals, brand voice, and audience.
You’ll leave the session with clear direction and confidence that your social media strategy supports your wider business goals. The Strategy Session is required for all new clients.
Once we’ve had the Strategy Session, you can choose from the two main ways to get my help – depending on how hands-on you want to be:
🌿 DIY support packages: From $240 + GST per month for 3 months
If you like being involved in your own marketing but need expert help with what to say and how to say it, this is for you.
I create the captions, scroll-stopping text overlays, hashtags, and clear visual direction – you create and post the visuals yourself. It’s the perfect balance for business owners who want their brand to sound professional but prefer to keep posting in-house, or have a smaller budget to work with.
You’ll have fresh ideas that actually work, consistency in your tone, and the confidence of knowing that your social media is heading in the right direction – all without spending hours trying to think of something new every week.
🌸 Done-for-you management packages: From $500 + GST per month for 3 months
If you’re ready to hand over your social media, I can take care of most things for you.
I write, design, and schedule your posts – which can include a mix of single-image posts and Reels depending on the package you choose – using your photos and videos. You stay visible and on-brand while focusing on the parts of your business that matter most.
You’ll still have input (you always approve content before it goes live), but you won’t need to lift a finger to make it happen. Every month you’ll receive a concise performance summary showing what worked best and ideas for next month.
Both options start with a free consultation via Zoom, where we discuss your business, goals, and audience. I’ll then prepare a personalised proposal outlining the best approach for your needs.
What you gain
✅ Time back in your week. No more sitting at your desk on Sunday night wondering what to post.
✅ Consistent visibility. Your business will look active and professional online, helping build trust with potential customers.
✅ Better engagement. With strategy-driven captions and creative direction, your posts are more likely to be seen and interacted with.
✅ Peace of mind. Know that someone who understands small business – and the ever-changing social media landscape – is keeping your online presence thriving.
How my social media management process works
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Free consultation: We meet on Zoom to chat about your business and goals.
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Proposal and plan: I’ll prepare a custom plan and quote that suits your needs.
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Strategy session: We discuss ideas, your tone, and the kinds of photos or videos you have.
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Content creation and approval: I create content for you to review before publishing.
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Ongoing collaboration: We meet monthly (or quarterly for some packages) to review results, share ideas, and keep your social media fresh.
If you’d like to improve the messaging on your website as well, you can learn more about my website content writing services.
Who I work with
I work with small and medium-sized businesses throughout New Zealand – including service providers, wellness practitioners, trades, and more. Most of my clients come to me because they are excellent at what they do, but social media just keeps slipping to the bottom of the to-do list.
They value reliability, creativity, and plain-English communication – and they want results without the overwhelm.
FAQs: Frequently asked questions about social media marketing for small businesses
Why is social media marketing important for small businesses?
Social media marketing helps small businesses stay visible, build trust, and attract new customers. Platforms like Facebook and Instagram let you showcase your work, share your story, and reach a much wider audience than traditional advertising. When managed well, social media becomes one of the most cost-effective ways to grow your business and stay front of mind with your community.
Do you handle comments and messages?
No. I focus on social media management – creating, scheduling, and posting your content – while you stay in charge of replies and customer engagement. That way, your voice stays authentic, and your customers always interact directly with you.
Which platforms do you manage?
I manage Facebook and Instagram, with optional LinkedIn reposting for businesses that want to expand their reach. I focus on social media for small businesses, so everything I create is tailored to connect with real customers rather than corporate audiences.
How long does it take to get started?
Once you’ve had your free consultation with me, you’ll receive a personalised written proposal. We can usually have the initial strategy session within one to two weeks from your go-ahead, depending on my current client schedule. As a boutique social media company supporting SMEs, I only work with a few clients at a time to ensure quality and attention. Spaces are limited and new projects may be waitlisted.
Can you guarantee results?
No social media company can guarantee exact numbers – algorithms change constantly – but my approach is based on ongoing testing, learning, and refinement. My clients consistently see stronger engagement, better reach, and more consistency in their social media presence.
What makes you different from other social media management companies?
Unlike larger social media marketing agencies, I provide hands-on, personalised service. I’m both a social media manager and an experienced copywriter, which means your posts are strategic, authentic, and written to sound like you. Every caption and visual direction is crafted to reflect your brand personality while following what currently performs best on the platforms.
Why work with a social media manager instead of doing it yourself?
Hiring a social media manager saves you time and frustration. Instead of spending hours trying to come up with content ideas or figuring out new features, you can focus on your clients and core business while still staying visible online. Working with a professional ensures your posts are strategic, consistent, and aligned with your business goals.
Next steps
If social media is stealing time from your core business – or you simply want to hand it over to someone who enjoys it – I can help.
Arrange your free Zoom consultation today and let’s chat about how to make your social media work better for you.
