by Property asset registers: how to get started
My client, SPM Assets, offers asset management software and consulting. This is a complex industry and a good amount of educational content is necessary that explains complicated concepts in a way that’s easy to understand.
The client had undertaken an analysis of the different buying stages prospects go through, and their information needs at each stage.
I was engaged to write a technical article written aimed at building asset managers at the ‘Consideration’ stage of the buying cycle.
The article writing and development process involved interviewing subject matter experts at SPM Assets.
I also undertook keyword research to assist with the client’s SEO objectives. I achieved this by utilising selected keywords appropriately within the article and by providing keyworded meta data for the blog article.
Read the article.
