Is email marketing dead? Far from it: if you’re not getting the results you want, you need to address your methods. Here’s how to do it.
Repeat business is arguably the best kind of business. But rather than leave it to chance, here’s how to systemise it with a reminder system.
There’s one word that bugs me like no other in business copy. It’s the most unnecessary, superfluous, dumb word possible. When I see it being used (which is often), I don’t know whether to snort with laughter or snort with tears. Find out what this word is, and why you should never use it in your copywriting.
Search Engine Optimisation (SEO) is one of those terms that’s bandied around all the time. But what does that actually mean? Here’s a plain English guide for small business owners…
Sending email newsletters can be a weird experience… sure, you’ve got some numbers telling you how many people have opened your message. But what do the numbers actually mean?
You’ve been told that networking is a great way to get more referrals – but what should you do to prepare for the meeting?
Being good at your job and walking the walk isn’t enough to get ahead in business; you need to talk the talk as well. Here are five effective ways to talk yourself up.
You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us page. Should you use an enquiry form, or your email address – or both?
Would you like a regular flow of new business, without having to much selling or prospecting? It’s possible if you approach alliance opportunities strategically. Here’s how to do it.
You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique?
So you’ve decided that strategic alliance partnerships are a good way to grow your business: congratulations! Now you have the big task of finding suitable companies to partner with: how do you do that?
The amount of time visitors spend on your website is a revealing measure as to how useful they’re finding your website – and it’s also something that Google considers in its ranking factors. Here’s how you can better engage your website visitors.