If your website looks fine on the surface – but still isn’t bringing in enquiries, ranking on Google, or building trust – there’s a reason.
Something is missing.
Maybe:
- Your site isn’t being found by the right people.
- The messaging isn’t connecting or converting.
- The trust signals aren’t strong enough.
- AI and Google can’t fully interpret your content.
- Your brand looks less professional online than it is in real life.
And when you can’t pinpoint what’s wrong, it’s frustrating, expensive, and easy to ignore while hoping it improves.
But problems don’t fix themselves.
They compound.
What you need is clarity – not guesswork.
Introducing the Website Health Check
The website health check is a detailed diagnostic of what your website does well – and what’s holding it back.
This isn’t one of those automated, generic, software-created reports. Nope, I work through the health check manually point by point, drawing on my 19+ years of strategic marketing and content expertise.
You’ll get:
- Clear insight into what’s working (and what isn’t).
- Guidance on the highest-impact improvements.
- Recommendations prioritised in plain English.
So you finally understand why your website isn’t performing – and what to do about it.
Why your website might not be performing (even if it looks good)
A visually nice website can still fail if:
✅ Search engines can’t understand it
✅ AI tools don’t recognise it as a credible source
✅ Messaging isn’t customer-focused
✅ Calls-to-action are unclear or hidden
✅ Trust signals are missing or weak.
In other words: being online is not the same as being findable or persuasive.
This Website Health Check reveals exactly where the breakdown is.
What’s included in a Website Health Check?
Your Website Health Check reviews 10 core performance areas, including:
Attraction (visibility):
Is your website findable? I will examine SEO fundamentals, content structure, keyword clarity, AI interpretability, and local search signals.
Conversion (trust & action):
Is your website sufficiently action-oriented? I’ll look at messaging clarity, calls to action, page flow, credibility markers, and client trust elements.
User experience (ease & confidence):
Does your website provide a positive user experience? I’ll evaluate your site’s readability, navigation, mobile experience, professionalism, speed, reliability.
You’ll receive:
- Checklist: Your completed assessment, using my in-depth checklist. There is no long report or document to read.
- Zoom: A 60-90 minute Zoom walkthrough where I go through the checklist with you – which also gives you the opportunity to ask questions so you get full clarity.
- Action priorities: a list of the top 3 fixes that’ll give you the biggest impact.
No dense report.
No tech overwhelm.
Just clarity + direction.
Who I perform website health checks for
I specialise in website health checks for service-based businesses – including consultants, coaches, tradies, wellness providers, professional services, and more.
If you offer a service, rely on trust, and want your website to do more of the heavy lifting – this is for you.
I work with service businesses across New Zealand, Australia, the UK, and the USA. All assessments are done remotely and presented over Zoom – so no matter your location, we can work together.
🔴 Who this is not for
If you run an ecommerce store, this particular service isn’t the right fit – ecommerce sites require a completely different set of metrics, tools, and analysis.
This Website Health Check is designed to give service businesses the clarity and direction they need.
This is for you if:
You have an existing website for your service business and you want to:
✔ Improve Google search visibility.
✔ Convert more visitors into enquiries or bookings.
✔ Build trust and credibility faster.
✔ Understand what’s actually stopping your website performing.
✔ Make informed, confident decisions about improvements.
This is not for you if:
- You want a quick-fix ‘hack’.
- You want to ignore clarity in favour of aesthetics alone.
- You expect results without being willing to implement change.
Why work with me?
I’ve been a professional content writer and marketing strategist for 19 years, and before that, 10 years in corporate marketing. I’ve worked with service-based businesses of every size – and I’ve seen what works and what quietly kills conversions.
My work is trusted by repeat clients, referrals, and agencies because it is:
- Thoughtful
- Precise
- Customer-centred
- Evidence-based.
I’m here to give you clarity and direction.
“Brilliant at what she does best – and that shows in the outcomes”
“I have been working with Cornelia over the last 18 months and I have found her to be brilliant, dedicated, efficient, and a fountain of knowledge and a wealth of experience. I am very grateful that I found her and we now have a wonderful working relationship.
Cornelia is ‘on the ball’ and very passionate about what she does and she has always listened to me and my ideas, made suggestions, and the outcomes have been amazing.
I have always felt that with her I am in the best of hands and that I can relax! I cannot recommend Cornelia highly enough for the services she provides. She is simply brilliant at what she does best, and that shows in the outcomes.”
Max Love, MaxPaddles
How it works
1. Book your Website Health Check
Contact me to arrange your Website Health Check. I’ll confirm the website address (URL) with you, and send you the invoice for the work.
2. I complete the review
Once I’ve received your payment, I’ll schedule the work. This part is done independently by me, and it takes a good number of hours of expert analysis.
3. We meet on Zoom (60–90 minutes)
We’ll arrange a video call where I walk you through my findings, explain why certain things matter, prioritise actions, and answer your questions.
4. You walk away with confidence and direction
You know what to fix, why it matters, and what to do next.
No guessing.
No overwhelm.
Just clarity.
Pricing
Website Health Check: NZ$495 + GST
This reflects:
- Deep strategic analysis
- 19+ years’ expertise
- Clear, personalised recommendations
- Real-world, meaningful improvements.
(This service is often the first step toward ongoing content support or SEO website copywriting – but there is absolutely no obligation to continue. You’re welcome to DIY the recommendations in the checklist.)
Frequently asked questions about website audits
What is a website audit?
A website health check is a thorough review of your website to assess its performance, SEO, content, and user experience. It highlights what’s working, what needs fixing, and how to improve your site to attract and convert more visitors.
What’s included in your Website Health Check?
My Website Health Check includes a custom website audit checklist that covers SEO, trust signals, usability, and copywriting. I’ll go through it with you on a 60-90 minute Zoom video call, so you know exactly what to prioritise.
Who needs website audit services?
Service businesses who want to attract more leads and build trust online benefit from website audit services. If your site isn’t ranking well or converting visitors, a Website Health Check can show you why – and how to fix it.
How is your SEO website health check different?
Unlike automated tools, my SEO website health check is done by a human (me!). I combine 19+ years of content and marketing expertise with a detailed checklist to help you improve visibility, trust, and conversion.
Do I get a written report with the Website Health Check?
No long report – just the completed website audit checklist with notes and action points. The real value comes from our Zoom session, where you can ask questions and get expert advice tailored to your business.
Ready to finally understand what’s holding your website back?
Get clarity.
Stop guessing.
Make confident improvements that actually move the needle.
Let’s get your Website Health Check booked:
