That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, …
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Why social media is both great and terrible for customer retention campaigns
Hello, my name’s Cornelia and I’ve been a Facebook user since 2007. Yes, it’s true, I’m a …
Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty
In the ideal world we’d like our customers to come back to us again and again… after all, customers …
How long should an article be?
Have you noticed how some movies have you glancing at your watch after just 45 minutes? Yet other …
Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter
Why you shouldn't ask prospects to 'subscribe' to your newsletter Eh? That sounds crazy, right? …
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How to get more email newsletter sign ups on your website
One of the questions I get asked a lot by clients is, “how can I get more email newsletter sign ups …
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Congratulations to my first ever client, Rubywaxx!
If you've ever had a marketing consultation or a coffee with me, you might have heard my favourite …
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Does your website have Calls-To-Action suitable for both Decisive Dan and Tentative Tom?
Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom …
Email marketing breakdown? Here’s your recovery plan
If you own a car, chances are that at some stage it's broken down. Whether it's a flat tyre or …
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How to make your website appeal to both Decisive Dan and Tentative Tom
Have you noticed how some folks like to take the motorway (or highway, or freeway, or Autobahn, or …
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The reality of Facebook Pages for small businesses
There’s been a lot of discussion on various blogs recently about the effectiveness of social media …
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Cringe-free business portrait photos: How to pose for portrait photography
For many of us, having our business portrait taken is something that’s as excruciating as going to …
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