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by Cornelia on October 1, 2012

Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty

In the ideal world we’d like our customers to come back to us again and again… after all, customers …

by Cornelia on September 28, 2012

Have you noticed how some movies have you glancing at your watch after just 45 minutes? Yet other …

by Cornelia on September 26, 2012

Why you shouldn't ask prospects to 'subscribe' to your newsletter Eh? That sounds crazy, right? …

by Cornelia on September 10, 2012

One of the questions I get asked a lot by clients is, “how can I get more email newsletter sign ups …

by Cornelia on August 30, 2012

If you've ever had a marketing consultation or a coffee with me, you might have heard my favourite …

by Cornelia on August 20, 2012

Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom …

by Cornelia on August 6, 2012

If you own a car, chances are that at some stage it's broken down. Whether it's a flat tyre or …

by Cornelia on July 30, 2012

Have you noticed how some folks like to take the motorway (or highway, or freeway, or Autobahn, or …

by Cornelia on July 9, 2012

For many of us, having our business portrait taken is something that’s as excruciating as going to …

by Cornelia on June 18, 2012

In the last post on writing photo captions we touched on incorporating a feature and benefit of your …