Background Leonard Construction and Design in Auckland were rebranding to LC Designer Homes, to: (a) emphasise the design aspect of their service, and (b) focus on a new target market of luxury bespoke homes. Problem The previous website was functioning well in terms of Google rankings and generating enquiries, but as the target market had […]
15 inspiring content ideas for social media
Are you feeling stuck as to what to post on social media? Whether you’re just getting started, or have been posting for a while, it’s not unusual to second guess what you’re doing. Many business owners I speak to struggle with generating content ideas for social media. Is it too salesy? Are you posting too […]
How to present your business in an authentic way
Now is the time to be authentic. To tell the story of your brand in a way that connects with your audience at a deeper level. Customers aren’t just looking for a product – they’re looking for fulfilment. To feel that their purchase is enriching the lives of workers, and helping to heal the planet. […]
Latest projects: March 2019 – magazine articles & photography
This summer I’ve been busy writing magazine articles and shooting photos for ‘Motorhomes, Caravans & Destinations’ magazine Fishing for snapper at Mangonui Northland cheese trail Riding high in Waitangi Mountain Bike Park The magic of Lake Manuwai Kerikeri’s impressive ‘new’ waterfall Need some article writing work? Contact me →
Does it keep falling off?
Does copywriting and marketing keep “falling” off your To Do list? Goodness, the first two months of 2014 have gone already and it’s officially Autumn in this part of the world (or “Fall”, as our American friends call it). Did you have any copywriting and marketing projects planned this year? But have those tasks “fall”-en […]
Newsflash! Copywriter for the Best Small Business of the Year
Last week a copywriting and marketing consulting client of mine won Small Business of the Year in the Westpac Auckland West Business Awards. These Awards are a big deal in this part of the world, and there was strong competition from more than 100 businesses in all industry sectors. Yours truly was the writer of […]
