by Cornelia Luethi’s longest-standing client, Rubywaxx beauty therapy salons, won the Excellence in Retail at the Westpac Auckland Central Business Awards on Friday 2 November 2012. The Award was presented at a black-tie Gala Dinner at Auckland’s five-star Langham Hotel, attended by more than 500 people… and yes, I (Cornelia) got to go along too!
I blogged about Rubywaxx making it as a finalist in the Awards back in August, and yep, we’ve been waiting with baited breath till now! There were 111 entries across all categories, so winning the Award is quite an achievement.
$13,000 ROI (return on investment) on the Award entry
I prepared the award entry on behalf of Rubywaxx… three categories were entered in total, so this was a pretty huge task!
As well as writing and structuring the copy, I did all the data analysis, created charts, took photos, and formatted the document. (It had to be nice and pink, of course, to match Rubywaxx’s pink branding!) After the event, I also wrote and distributed Rubywaxx’s media release.
The work paid off for the client: the Excellence in Retail Award was sponsored by the NZ Herald newspaper. The prize: a $13,000 advertising package… veeeery nice!
Additionally, there was a large feature in the NZ Herald today on Rubywaxx:
I did make a small appearance in the paper myself!
… cool! (I did not expect that… it was quite a surprise to see myself in the newspaper with the largest circulation in New Zealand!) 🙂
Here are some more photos from the evening:
Many, many congratulations, Rubywaxx – you deserve this!
PS. Are you an Auckland small business owner in need of some marketing magic?
I currently have some openings available for new clients (but hurry, I take on client on a first-come, first-served basis, as that’s the fairest way to do these things.)
If that sounds interesting, the first step would be to have an initial marketing consultation.
Go on, your company could become an Award-worthy business too!
