If you’re looking for a copywriter in Kerikeri or anywhere across Northland, you’re in the right place – and you may already know me.
I’m Cornelia Luethi, and I’ve been part of the Kerikeri community since 2015. You might recognise me from my years selling herbs and microgreens at The Old Packhouse Market, or perhaps we’ve crossed paths at TNG Kerikeri, the local business networking group I’m part of. Or maybe you’ve seen me out and about walking my dogs. Small town – good network.
Professionally, I’m a copywriter and content writer with 30 years of marketing experience behind me – 10 years in corporate marketing roles, followed by 20 years running my own business. I my business in 2006, initially based in Auckland, before making the very easy decision to move north to the Bay of Islands.
I specialise in helping service businesses get found online and win more clients through strategic, SEO and AI optimised content.
Whether you need a website rewrite, regular blog content, compelling case studies, or ongoing content support – I can help.
Helping Kerikeri and Northland businesses grow online
Here in Northland, most of us rely heavily on relationships and reputation to win work. That’s a real strength – but it also means that when someone searches online for what you do, you need a website that reflects the quality and care you bring to your work in person. You’re often competing against businesses in Auckland and beyond, with bigger marketing budgets and more polished websites. A copywriter in Kerikeri who understands both the local landscape and what it takes to compete online can make a real difference.
The good news is that professional, strategic website copy is one of the most cost-effective investments a small or medium business can make. A website that ranks well in Google and clearly communicates your value works for you around the clock – even when you’re out on a job, with a client, or enjoying everything the Bay of Islands has to offer.
I understand the Northland business landscape – the mix of tourism and hospitality, trades and professional services, lifestyle businesses and local specialists. And I write copy that speaks to your specific audience, whether that’s local residents, visitors to the region, or clients from further afield.
Copywriter services for Kerikeri and Northland businesses
I offer a full range of content writing services suited to small and medium businesses across Kerikeri, Paihia, Whangarei, Kaitaia, and the wider Far North:
- Website content writing: SEO and AI optimised copy that gets you found and converts visitors into enquiries.
- Case study writing: Compelling proof that you deliver results, told through real client stories.
- Article and blog writing: Strategic content that builds your authority and keeps your SEO ticking over.
- Copywriting retainer: Ongoing monthly content support via Words On Tap – my flexible retainer service for businesses that need regular content without the hassle of briefing someone new each time. Use your hours for blogs, website updates, case studies, SEO work, and more.
- Website health checks: An honest assessment of what’s working on your site and what needs attention.
- AirBnB copywriting and photography: For Bay of Islands accommodation hosts.
Many local businesses start with a one-off project – for example a website refresh or a few case studies – and move into Words on Tap once they see the difference consistent, strategic content makes. It’s a simple, stress-free way to stay visible and keep your marketing moving, with someone who already knows your business and your voice.
What Northland businesses say about me
“Since working with Cornelia, my bookings have grown from 10% to 80%”
“When I first approached Cornelia, I was unsure whether anyone could truly capture the essence of my work. As a healer and psychic, my business is deeply personal, and I worried whether someone else could represent my brand authentically and in a way that resonated with future clients. I also questioned whether investing in professional copywriting and marketing would really make an impact.
Those doubts disappeared quickly. Cornelia took the time to understand my energy, my audience, and the message I wanted to share. She created SEO website content that not only reflected my brand perfectly but also made me easier to find online. For years, I relied on word of mouth, but now people are finding me on Google and Facebook – they come to me instead of me having to find them.
Since working with Cornelia, my bookings have grown substantially – from about 10% of my schedule being filled to around 80%. It feels amazing to see such a big difference. We have only recently started with regular social media posts, but I am already seeing more engagement and bookings.
I can breathe easier knowing my social media is taken care of, so I can focus on what I do best. Cornelia is professional, creative, and incredibly supportive. She thinks outside the box, offers fresh inspiration, and is flexible and patient when my needs evolve.
I would absolutely recommend Cornelia to anyone ready to take their business to the next level – whether it is SEO copywriting or social media. Her versatility and intuitive understanding make her an invaluable partner.” October 2025
Daniela Alexandra, Psychic Light, Kerikeri
“Cornelia listens, understands, and translates your thoughts into content”
“Cornelia Luethi is an expert in her field, and I absolutely love working alongside her, evolving my exciting new business venture, Skin Hero.
Cornelia listens, understands, and translates your thoughts into content. She has created all my content, including emails, brochures, websites – basically anything you require.
The Far North is very lucky to have her. Look no further!” February 2024
Suzy Poole, Skin Hero, Bay of Islands
“The new website started generating high quality enquiries almost immediately”
“Our old and slow website needed an overhaul, and a colleague recommended Cornelia to work on the content. I figured that seeing as the website was getting a total makeover design-wise, it would be worth investing in new search engine optimised website copy too.
I’m happy with the outcome, as the new website started generating high quality enquiries almost immediately. Plus I’ve also received a lot of compliments on both the design and the content. It was money well spent.
The best part about working with Cornelia was all her ideas and insights – she has a lot of knowledge. Plus she’s very organised and kept the project running, even when I got busy. I would definitely recommend Cornelia’s services.” September 2021
Ian Harris, Harris & Thurston, Paihia
Based in Kerikeri – working across the Bay of Islands and beyond
As a copywriter based in Kerikeri, my work extends well beyond the Bay of Islands. I work with clients across Northland, Auckland, the rest of New Zealand, and internationally across Australia, the UK, and the USA.
If you’re a Kerikeri or Northland business ready to make your website work harder, I’d love to have a chat – whether that’s over Zoom, or over a coffee at one of our fab local cafes.
Frequently asked questions about hiring a copywriter in Kerikeri
Are there any copywriters based in Kerikeri?
Yes – Words by Cornelia is a professional copywriting and content writing service based in Kerikeri, Bay of Islands. Cornelia Luethi founded her copywriting business in 2006 and has been based in Kerikeri since 2015, working with local Northland businesses as well as clients across New Zealand and internationally.
What copywriting services are available in Kerikeri and Northland?
Words by Cornelia offers website content writing, case study writing, article and blog writing, website health checks, and AirBnB copywriting for Bay of Islands hosts. Ongoing monthly content support is also available through Words on Tap – a flexible retainer service for businesses needing regular content.
Can a Kerikeri copywriter help my business rank on Google?
Yes. Every piece of website copy I write is SEO and AI optimised – starting with keyword research to identify what your ideal clients are searching for, then crafting content that ranks well and converts visitors into enquiries. Local Northland businesses and national clients alike have seen strong improvements in search visibility.
Do I need to meet you in person to work together?
No – everything runs via Zoom and email, making the process simple and efficient whether you’re in Kerikeri, Whangarei, Auckland, or further afield. Most clients find a Zoom call works just as well as a face-to-face meeting, and saves everyone time. Though I’m also happy to meet local Kerikeri businesses in person. 🙂
Is ongoing content support available for Northland businesses?
Yes – Words on Tap is a flexible monthly retainer service ideal for Kerikeri and Northland businesses that need consistent content without hiring in-house. Use your hours for blogs, website updates, case studies, SEO tweaks, and more.
How much does a copywriter in Kerikeri cost?
Every project is quoted individually after an initial Zoom call, so you know exactly what’s included before committing. Rates reflect 30 years of marketing and copywriting experience – without agency overheads. Ongoing support is available through Words on Tap at a fixed monthly rate tailored to your needs.
Get in touch
I’m often booked a few weeks in advance, so if you’re looking for a copywriter in Kerikeri or Northland and have a project in mind, it’s worth reaching out ahead of time. I’m looking forward to hearing from you.
