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Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

If you want your email marketing to zoom along nicely, you shouldn’t ask people to ‘subscribe’. Discover why ‘subscribe’ is a poor choice of word – and what’s a better alternative.
If you want your email marketing to zoom along nicely, you shouldn’t ask people to ‘subscribe’. Discover why ‘subscribe’ is a poor choice of word – and what’s a better alternative.

 

That sounds crazy – surely you’d want prospects to subscribe to your newsletter?

Well, yes, you do want prospects to subscribe… but you shouldn’t use the word ‘subscribe’.

Why? ‘Subscribe’ is an off-putting word.

Find out what words you should use instead on my ‘Leaky Bathtub’ blog →