There's one word that bugs me like no other in business copy. It's the most unnecessary, …
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Is your negative language turning prospects away?
Imagine that you're visiting a dog obedience class. And you tell one of the well-trained pooches, …
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Common words you need to stop misspelling
When a prospect is deciding whether to buy from you or not, and they don’t know you, they have no …
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What makes a good headline?
If the job of a headline is to get people to stop and take attention of your marketing message, how …
Why are headlines important?
It’s estimated that the average American is exposed to somewhere between 247 and 3,000 advertising …
3 cunning ways to use numbers in your copywriting
Did you know that there are rules for writing numbers? The traditional rules say that you should …
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