Imagine that you're visiting a dog obedience class. And you tell one of the well-trained pooches, …
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Common words you need to stop misspelling
When a prospect is deciding whether to buy from you or not, and they don’t know you, they have no …
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How to make your website ridiculously easy (and pleasant) to use
It’s a lazy, rainy Sunday afternoon and you’ve done all your chores. Now it’s time to sit in your …
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Are your email newsletters suffering from the “message in a bottle” approach?
When you were a kid, did you ever think of sending a “message in a bottle”? You know, scrawling a …
Which fonts are best for websites?
Have you ever been in a restaurant and the plate brought to your table is the size of a serving …
What makes a good headline?
If the job of a headline is to get people to stop and take attention of your marketing message, how …
Why are headlines important?
It’s estimated that the average American is exposed to somewhere between 247 and 3,000 advertising …
How to make your business friendly
Have you ever looked up a company and: There's no map on their website, nor opening times. Anyway, …
Customer referral programmes: 7 steps to get yours cranking!
Referrals are the lifeblood of most small businesses, and they are indeed a wonderful thing. What …
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3 cunning ways to use numbers in your copywriting
Did you know that there are rules for writing numbers? The traditional rules say that you should …
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