When you’re choosing photographs to go with your copy, you need to think carefully about where you’re directing your readers’ eyeballs.
Discover why the Mona Lisa Effect is a no-no for most marketing photography, and why a Non Mona Lisa image will help your message to get across more effectively.
When you’re choosing a marketing photograph, there are 3 things you should look for:
- The Marketing photograph should be aspirational. You know, something positive and inspiring, so it has an “I want that” factor.
- Get a photograph with a person if you can. People are far more drawn to photographs of people than of objects.
- Pay very careful attention to where the person in the photograph is looking. Readers will follow the model’s gaze.
- Add a strong headline into the copy space.
Those 4 steps will make your marketing message more prominent and get more attention.