Do you ever wish that your prospects were a little more... obedient? That they took the action …
Continue Reading about How to get your prospects to take action →
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Do you ever wish that your prospects were a little more... obedient? That they took the action …
Continue Reading about How to get your prospects to take action →
by Cornelia on
What action would you like your readers to take when they look at your website? Do you want …
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Why you shouldn't ask prospects to 'subscribe' to your newsletter Eh? That sounds crazy, right? …
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One of the questions I get asked a lot by clients is, “how can I get more email newsletter sign ups …
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Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom …
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Have you noticed how some folks like to take the motorway (or highway, or freeway, or Autobahn, or …
Continue Reading about How to make your website appeal to both Decisive Dan and Tentative Tom →
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When prospects visit your website, they will decide within 7 short seconds whether they want to …
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You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us …
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Imagine you’re looking for something online. You find a promising link on Google and click through …
Continue Reading about Are you using this little-known online trust building technique? →
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Imagine that you're visiting a dog obedience class. And you tell one of the well-trained pooches, …
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Have you ever looked up a company and: There's no map on their website, nor opening times. Anyway, …
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Cornelia Luethi BSc (Hons), DipM
Writer and marketing consultant