For years I’ve been telling clients that consistently good customer service is a far more powerful …
Continue Reading about Here’s what a stinky fish can teach you about customer service… →
How to organise client events: your 14-step guide
Face-to-face interactions are a great way to deepen business relationships. While one-on-one …
Continue Reading about How to organise client events: your 14-step guide →
Discover the 4 different ways in which you can grow customer relationships face-to-face…
There are so many awesome technologies for staying in touch these days. And I use just about all of …
Why SMS (text messaging) for customer retention is a double-edged sword…
Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become …
Continue Reading about Why SMS (text messaging) for customer retention is a double-edged sword… →
Snail mail: Why it pays to go retro with your customer retention campaigns
Sending things in the mail seems so quaint and old-fashioned now.. so retro! In the age of instant …
Continue Reading about Snail mail: Why it pays to go retro with your customer retention campaigns →
Business thank you cards: How to grow your business with two little words
Have you ever tried training a dog to obey some basic commands? “Sit”, “stay”, “drop”… that kind of …
Continue Reading about Business thank you cards: How to grow your business with two little words →
The 3 different types of email marketing: what they are, and how to use them together
In the last article you saw why email marketing is so important in customer retention… but what is …
Why email marketing should do the donkey work in your customer retention campaigns
Hanging the laundry out... Phoning your parents... Paying a bill on time... ... These are all …
Why the humble telephone is your stealth jet for customer retention
Have you seen photos of those strange-looking stealth jets? You know the ones I mean… they look like …
Continue Reading about Why the humble telephone is your stealth jet for customer retention →
Why social media is both great and terrible for customer retention campaigns
Hello, my name’s Cornelia and I’ve been a Facebook user since 2007. Yes, it’s true, I’m a …
Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty
In the ideal world we’d like our customers to come back to us again and again… after all, customers …
How to get more email newsletter sign ups on your website
One of the questions I get asked a lot by clients is, “how can I get more email newsletter sign ups …
Continue Reading about How to get more email newsletter sign ups on your website →
