Have you ever seen the game show ‘Wipeout’? Contestants have to complete assault courses over large pools of water – and the quickest person wins. Indeed, if contestants are too slow, the obstacle might tilt, shift or even shove the contestant into the pool below. If you snooze, you lose – but if you’re quick, you […]
Small business marketing tips: The best articles from 2013
January’s a time of new beginnings – and a great time to review your marketing plans for the year. If you’re wondering what to focus your marketing efforts on this year, this round up of small business marketing tips from me, Cornelia Luethi, will help to get the ideas and motivation flowing. Cornelia’s copywriting secrets… […]
Why do video marketing? Video marketing strategies for small businesses…
“You need to put a video on your website.” “Video marketing’s the latest thing, y’know.” … Does that sound familiar? Chances are you’ve heard plenty of folks saying things like that to you. I know I’ve heard plenty of such statements! Sure, people love watching videos. Here’s some 2013 data from YouTube: More than 1 […]
How to choose eye-catching marketing photos
When you’re choosing marketing photos to go with your copy, you need to think carefully about where you’re directing your readers’ eyeballs. Discover why the Mona Lisa Effect is a no-no for most marketing photos, and why a Non Mona Lisa image will help your message to get across more effectively. FREE Marketing Tips: https://wordsbycornelia.com/marketing-tips/ When […]
It’s not cheap if it never breaks even…
Recently I met a customer, JC, for the first time. She told me: “I’ve saved thousands of dollars, thanks to you”. How so? (I was super curious, as I hadn’t met this lady before… she’d bought an eBook from me, and now we were meeting for her Marketing Consultation for the first time.) JC revealed […]
Here’s what a stinky fish can teach you about customer service…
For years I’ve been telling clients that consistently good customer service is a far more powerful marketing (and sales) tool than anything else. In fact, all the money spent on glossy brochures and slick websites goes down the drain if your customers have a poor purchasing experience… Something I was reminded of recently when I […]
Why you’re wasting your time focusing on “target markets”
Knowing whom you’re talking to is crucial when you’re writing your marketing material… this is Marketing and Copywriting 101! When writing your marketing copy, you need to be able to put yourself into your prospects’ shoes. That way, it will help you to speak your prospects’ language, and address their specific needs and problems. The […]
Why SMS (text messaging) for customer retention is a double-edged sword…
Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become the most widely used data application in the world. In 2011 there were 3.6 billion active users, or 78% of all mobile phone subscribers. So yeah, text messaging is big! (Facts ‘n’ figures are from Wikipedia: […]
Small business marketing tips: The best articles from 2012
Happy New Year to you! The new year is a great time for marketing planning. And whatever’s on your To Do list for the year to come, you’ll find a topic here to help you. Here’s a round-up of the most popular small business marketing tips from Cornelia Luethi at The Leaky Bathtub from 2012… […]
Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty
In the ideal world we’d like our customers to come back to us again and again… after all, customers are the lifeblood of any business. No customers = no business! But don’t customers come back anyway? No! 68% of customers defect through perceived indifference: We have to put time, effort and resources into ensuring our […]
Nervous about going to a networking meeting? Here’s how to prepare…
You’ve been told that networking is a great way to get more referrals – but what should you do to prepare for the meeting?
Why you need to talk the talk as well as walk the walk
Being good at your job and walking the walk isn’t enough to get ahead in business; you need to talk the talk as well. Here are five effective ways to talk yourself up.
