Have you ever seen the game show ‘Wipeout’? Contestants have to complete assault courses over large …
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Small business marketing tips: The best articles from 2013
January's a time of new beginnings - and a great time to review your marketing plans for the …
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Why do video marketing? Video marketing strategies for small businesses…
"You need to put a video on your website." "Video marketing's the latest thing, y'know." ... …
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How to choose eye-catching marketing photos
When you’re choosing marketing photos to go with your copy, you need to think carefully about where …
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It’s not cheap if it never breaks even…
Recently I met a customer, JC, for the first time. She told me: “I’ve saved thousands of dollars, …
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Here’s what a stinky fish can teach you about customer service…
For years I’ve been telling clients that consistently good customer service is a far more powerful …
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Why you’re wasting your time focusing on “target markets”
Knowing whom you’re talking to is crucial when you’re writing your marketing material… this is …
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Why SMS (text messaging) for customer retention is a double-edged sword…
Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become …
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Small business marketing tips: The best articles from 2012
Happy New Year to you! The new year is a great time for marketing planning. And whatever's on …
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Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty
In the ideal world we’d like our customers to come back to us again and again… after all, customers …
Nervous about going to a networking meeting? Here’s how to prepare…
You’ve been told that networking meetings are a great way to get more referrals. And after much …
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Why you need to talk the talk as well as walk the walk
Remember those noisy kids at school – and how they got all their attention? They’d be up to all …
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