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by Cornelia on May 28, 2012

How to write photo captions that’ll get remembered

Have you ever played a memory game with a group of friends? You know, the kind where everyone …

by Cornelia on May 8, 2012

A dentist I know uses the catchline ‘only floss the teeth you want to keep’. Yes, dental humour is …

by Cornelia on March 10, 2012

When prospects visit your website, they will decide within 7 short seconds whether they want to …

by Cornelia on February 17, 2012

You're wandering through the mall, in need of a new pair of shoes. Walking around, you check out the …

by Cornelia on November 26, 2011

Do you enjoy the convenience of receiving reminders from your mechanic when your car is due for a …

by Cornelia on November 26, 2011

There's one word that bugs me like no other in business copy. It's the most unnecessary, …

by Cornelia on November 26, 2011

Search Engine Optimisation (SEO) is about making sure your website gets found online. And the way …

by Cornelia on November 19, 2011

Sending email newsletters can be a weird experience. Sure, you have a feeling that you’re doing the …

by Cornelia on November 19, 2011

You’ve been told that networking meetings are a great way to get more referrals. And after much …

by Cornelia on November 19, 2011

Remember those noisy kids at school – and how they got all their attention? They’d be up to all …

by Cornelia on November 19, 2011

You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us …