One of the questions I get asked a lot by clients is, “how can I get more email newsletter sign ups …
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Does your website have Calls-To-Action suitable for both Decisive Dan and Tentative Tom?
Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom …
How to make your website appeal to both Decisive Dan and Tentative Tom
Have you noticed how some folks like to take the motorway (or highway, or freeway, or Autobahn, or …
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Your quick, 10-step guide to building trust online
When prospects visit your website, they will decide within 7 short seconds whether they want to …
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What’s the purpose of a website home page?
You're wandering through the mall, in need of a new pair of shoes. Walking around, you check out the …
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What is SEO? A beginner’s guide in plain English…
Search Engine Optimisation (SEO) is about making sure your website gets found online. And the way …
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What’s best: a contact form or email address?
You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us …
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Are you using this little-known online trust building technique?
Imagine you’re looking for something online. You find a promising link on Google and click through …
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How to get your website visitors to stay for longer
Have you ever looked at your website statistics to find out how long visitors spend on your site? …
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How to make your website ridiculously easy (and pleasant) to use
It’s a lazy, rainy Sunday afternoon and you’ve done all your chores. Now it’s time to sit in your …
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Which fonts are best for websites?
Have you ever been in a restaurant and the plate brought to your table is the size of a serving …
