Face-to-face interactions are a great way to deepen business relationships. While one-on-one …
Continue Reading about How to organise client events: your 14-step guide →
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Face-to-face interactions are a great way to deepen business relationships. While one-on-one …
Continue Reading about How to organise client events: your 14-step guide →
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There are so many awesome technologies for staying in touch these days. And I use just about all of …
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Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become …
Continue Reading about Why SMS (text messaging) for customer retention is a double-edged sword… →
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Happy New Year to you! The new year is a great time for marketing planning. And whatever's on …
Continue Reading about Small business marketing tips: The best articles from 2012 →
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Sending things in the mail seems so quaint and old-fashioned now.. so retro! In the age of instant …
Continue Reading about Snail mail: Why it pays to go retro with your customer retention campaigns →
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Have you ever tried training a dog to obey some basic commands? “Sit”, “stay”, “drop”… that kind of …
Continue Reading about Business thank you cards: How to grow your business with two little words →
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In the last article you saw why email marketing is so important in customer retention… but what is …
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Hanging the laundry out... Phoning your parents... Paying a bill on time... ... These are all …
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Cornelia Luethi's longest-standing client, Rubywaxx beauty therapy salons, won the Excellence in …
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Have you seen photos of those strange-looking stealth jets? You know the ones I mean… they look like …
Continue Reading about Why the humble telephone is your stealth jet for customer retention →
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Imagine that you had three co-workers: Simon always wanted to sell you stuff: health …
Continue Reading about How to grow your sales with email marketing: 3 must-use tactics →
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Is email marketing dead? Email marketing is far from dead. If you’re not getting the results you …
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Cornelia Luethi BSc (Hons), DipM
Writer and marketing consultant