There are so many awesome technologies for staying in touch these days. And I use just about all of …
Why SMS (text messaging) for customer retention is a double-edged sword…
Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become …
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Small business marketing tips: The best articles from 2012
Happy New Year to you! The new year is a great time for marketing planning. And whatever's on …
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Snail mail: Why it pays to go retro with your customer retention campaigns
Sending things in the mail seems so quaint and old-fashioned now.. so retro! In the age of instant …
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Business thank you cards: How to grow your business with two little words
Have you ever tried training a dog to obey some basic commands? “Sit”, “stay”, “drop”… that kind of …
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The 3 different types of email marketing: what they are, and how to use them together
In the last article you saw why email marketing is so important in customer retention… but what is …
Why email marketing should do the donkey work in your customer retention campaigns
Hanging the laundry out... Phoning your parents... Paying a bill on time... ... These are all …
Client wins prestigious business award
Cornelia Luethi's longest-standing client, Rubywaxx beauty therapy salons, won the Excellence in …
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Why the humble telephone is your stealth jet for customer retention
Have you seen photos of those strange-looking stealth jets? You know the ones I mean… they look like …
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How to grow your sales with email marketing: 3 must-use tactics
Imagine that you had three co-workers: Simon always wanted to sell you stuff: health …
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Is email marketing dead?
Is email marketing dead? Email marketing is far from dead. If you’re not getting the results you …
Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter
That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, …
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