Copywriting tip: research has shown that headlines without a full stop (period) at the end have …
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Do you know all 3 types of SEO?
My work centres around SEO copywriting – also known as on-the-page search engine optimisation. …
Latest projects: May 2020 – case studies
Is your business amazing at solving your customers’ problems? But do you struggle to communicate …
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Why it’s important that your website uses keywords – and uses them wisely
It's easy to assume that the copy for your website is simply a matter of promoting your business to …
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What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings
Remember your schooldays? All that homework – man that was a chore! Let’s face it, it was just so …
Does it keep falling off?
Does copywriting and marketing keep "falling" off your To Do list? Goodness, the first two months …
Newsflash! Copywriter for the Best Small Business of the Year
Last week a copywriting and marketing consulting client of mine won Small Business of the Year in …
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How to copy and paste using keyboard shortcuts – for Mac and PC
You can save yourself a huge amount of time if you know how to copy and paste using keyboard …
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Why you’ll get more sales if your marketing materials are easy to skim read (and how to do it)
When was last time you read a company’s marketing blurb (be it a website, brochure or whatever) word …
How long should a sales page be?
"How long should a sales page be?" ... That's a very good question! My answer: long enough to …
Copywriting tip: How to get your prospects to take action
Here's a copywriting tip on why you need to treat your prospects like dogs... (Hint: Avoid using …
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Why I love the Yoast SEO plugin for SEO website copywriting
One of the benefits of WordPress websites is that you can add so much functionality, by using …
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