Is your business amazing at solving your customers’ problems? But do you struggle to communicate the full extent of your awesomeness in your marketing? Case studies are a wonderful way to communicate how your business adds value, and in a way that’s customer centric and credible. I can help you create compelling case studies, including […]
Why it’s important that your website uses keywords – and uses them wisely
It’s easy to assume that the copy for your website is simply a matter of promoting your business to the world. And yes – your website does need to promote your business. But it also needs to do more than that… Do you want your website to be found by prospects on Google? These days, […]
What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings
Remember your schooldays? All that homework – man that was a chore! Let’s face it, it was just so much more fun to spend your afternoons playing with your buddies than slaving over books and numbers and essays. Ugh! Worst of all was studying for tests. Perhaps you didn’t want to cram for the test, […]
Does it keep falling off?
Does copywriting and marketing keep “falling” off your To Do list? Goodness, the first two months of 2014 have gone already and it’s officially Autumn in this part of the world (or “Fall”, as our American friends call it). Did you have any copywriting and marketing projects planned this year? But have those tasks “fall”-en […]
Newsflash! Copywriter for the Best Small Business of the Year
Last week a copywriting and marketing consulting client of mine won Small Business of the Year in the Westpac Auckland West Business Awards. These Awards are a big deal in this part of the world, and there was strong competition from more than 100 businesses in all industry sectors. Yours truly was the writer of […]
How to copy and paste using keyboard shortcuts – for Mac and PC
You can save yourself a huge amount of time if you know how to copy and paste using keyboard shortcuts. In this blog post you will find step-by-step instructions, as well as a video to show you how to copy and paste using keyboard shortcuts. Common things you might want to copy and paste include: […]
Why you’ll get more sales if your marketing materials are easy to skim read (and how to do it)
When was last time you read a company’s marketing blurb (be it a website, brochure or whatever) word for word? It’s rare to read marketing materials word for word – unless you’re really interested in what they’re saying, right? Your own prospects and customers are no different. Skim-reading is a way of life in the […]
How long should a sales page be?
“How long should a sales page be?” … That’s a very good question! My answer: long enough to give your prospects all the information they need to make an informed purchasing decision. But that’s such a vague answer… Well, yes and no. It might seem vague to you, but I’m about to share with you […]
Copywriting tip: How to get your prospects to take action
Here’s a copywriting tip on why you need to treat your prospects like dogs… (Hint: Avoid using negative language, and tell people what you DO want them to do!) Do you use negative phrases in your marketing copy? Here’s a better way: … Instead of writing: “Don’t hesitate to contact us”, write, “Please get in touch”. […]
Why I love the Yoast SEO plugin for SEO website copywriting
One of the benefits of WordPress websites is that you can add so much functionality, by using plugins. A WordPress plugin that’s on my “must have” list is the Yoast SEO plugin. (This article relates to version 1.4.x of the plugin.) Now, I know that the Yoast SEO plugin does a heap of cool stuff, […]
How to get your prospects to take action
Do you ever wish that your prospects were a little more… obedient? That they took the action you want them to take? The trick is to treat them like dogs… all is explained in this video! Do you ever wish that your prospects and customers were a little more obedient? Do you wish that more […]
An easy-peasy headline writing technique you can use right away…
Need to write a good headline – but don’t have time to suss out a bunch of different headline writing techniques? Here’s an easy way to write a decent headline in 3 simple steps: Summary: There are lots of headline writing techniques out there, but this one is probably the easiest to learn… and it […]
