Blog -

by Cornelia on July 5, 2022

Should you use a full stop at the end of a headline?

Copywriting tip: research has shown that headlines without a full stop (period) at the end have …

by Cornelia on September 9, 2021

Have you ever gone to the supermarket without your shopping list - and when you get home, you …

by Cornelia on August 30, 2021

All too often, business owners take a scattergun approach to content creation. For example, you have …

by Cornelia on August 16, 2021

My work centres around SEO copywriting – also known as on-the-page search engine optimisation. …

by Cornelia on April 24, 2021

It's 15 years ago this month that I incorporated my business. And it's been quite a ride! Here's …

by Cornelia on June 24, 2020

Background Leonard Construction and Design in Auckland were rebranding to LC Designer Homes, …

by Cornelia on June 8, 2020

Now is the time to be authentic. To tell the story of your brand in a way that connects with your …

by Cornelia on May 27, 2020

Is your business amazing at solving your customers’ problems? But do you struggle to communicate …

by Cornelia on March 27, 2019

This summer I've been busy writing magazine articles and shooting photos for 'Motorhomes, Caravans …

by Cornelia on January 23, 2018

Website copywriting, design, and photography I created just about every aspect of this website for …

by Cornelia on March 9, 2017

It's easy to assume that the copy for your website is simply a matter of promoting your business to …