Content is one of those tasks that always feels important, but rarely feels urgent – until it …
Should you use a full stop at the end of a headline?
Copywriting tip: research has shown that headlines without a full stop (period) at the end have …
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![Content preference data you need to know for your content planning [2021]](/wp-content/uploads/2021/09/Results-cartoon-v1-800-300x300.jpg)
Content preference data you need to know for your content planning in 2021
Have you ever gone to the supermarket without your shopping list - and when you get home, you …
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Content mapping: How to take a strategic approach to content creation [+ FREE template]
All too often, business owners take a scattergun approach to content creation. For example, you have …
Do you know all 3 types of SEO?
My work centres around SEO copywriting – also known as on-the-page search engine optimisation. …
From awards to burnout: a brutally honest review of 15 years in business
It's 15 years ago this month that I incorporated my business. And it's been quite a ride! Here's …
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Case study: LC Designer Homes website copywriting
Background Leonard Construction and Design in Auckland were rebranding to LC Designer Homes, …
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15 inspiring content ideas for social media
Are you feeling stuck as to what to post on social media? Whether you're just getting started, or …
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How to present your business in an authentic way
Now is the time to be authentic. To tell the story of your brand in a way that connects with your …
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Latest projects: May 2020 – case studies
Is your business amazing at solving your customers’ problems? But do you struggle to communicate …
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Latest projects: March 2019 – magazine articles & photography
This summer I've been busy writing magazine articles and shooting photos for 'Motorhomes, Caravans …
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Latest projects: January 2018
Website copywriting, design, and photography I created just about every aspect of this website for …
