Do you ever wish that your prospects were a little more... obedient? That they took the action …
Continue Reading about How to get your prospects to take action →
An easy-peasy headline writing technique you can use right away…
Need to write a good headline - but don't have time to suss out a bunch of different headline …
Continue Reading about An easy-peasy headline writing technique you can use right away… →
How to write attention-grabbing headlines
Here's an easy-peasy headline writing technique you can use right away... Why use …
Continue Reading about How to write attention-grabbing headlines →
Business thank you cards: How to grow your business with two little words
Discover why sending "thank you" cards will elevate your business from your competitors... Think …
Continue Reading about Business thank you cards: How to grow your business with two little words →
How long should an article be?
Have you noticed how some movies have you glancing at your watch after just 45 minutes? Yet other …
Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter
Why you shouldn't ask prospects to 'subscribe' to your newsletter Eh? That sounds crazy, right? …
Continue Reading about Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter →
Understanding Features and Benefits and how to use them in photo captions
In the last post on writing photo captions we touched on incorporating a feature and benefit of your …
Continue Reading about Understanding Features and Benefits and how to use them in photo captions →
How to write photo captions that’ll get remembered
Have you ever played a memory game with a group of friends? You know, the kind where everyone …
Continue Reading about How to write photo captions that’ll get remembered →
How one measly sentence could double your readership
A dentist I know uses the catchline ‘only floss the teeth you want to keep’. Yes, dental humour is …
Continue Reading about How one measly sentence could double your readership →
Discover the one word you should never use in your marketing copy…
There's one word that bugs me like no other in business copy. It's the most unnecessary, …
Continue Reading about Discover the one word you should never use in your marketing copy… →
Is your negative language turning prospects away?
Imagine that you're visiting a dog obedience class. And you tell one of the well-trained pooches, …
Continue Reading about Is your negative language turning prospects away? →
Common words you need to stop misspelling
When a prospect is deciding whether to buy from you or not, and they don’t know you, they have no …
Continue Reading about Common words you need to stop misspelling →
