Have you ever seen the game show ‘Wipeout’? Contestants have to complete assault courses over large …
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Small business marketing tips: The best articles from 2013
January's a time of new beginnings - and a great time to review your marketing plans for the …
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Why do video marketing? Video marketing strategies for small businesses…
"You need to put a video on your website." "Video marketing's the latest thing, y'know." ... …
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How to choose eye-catching marketing photos
When you’re choosing marketing photos to go with your copy, you need to think carefully about where …
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It’s not cheap if it never breaks even…
Recently I met a customer, JC, for the first time. She told me: “I’ve saved thousands of dollars, …
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How to choose eye-catching photos for your marketing
When you're choosing photographs to go with your copy, you need to think carefully about where …
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Here’s what a stinky fish can teach you about customer service…
For years I’ve been telling clients that consistently good customer service is a far more powerful …
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Client wins nationwide building award
I've had the pleasure of working with Keola Homes in Auckland for nearly a year now. And the very …
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Why you’re wasting your time focusing on “target markets”
Knowing whom you’re talking to is crucial when you’re writing your marketing material… this is …
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Small business marketing tips: The best articles from 2012
Happy New Year to you! The new year is a great time for marketing planning. And whatever's on …
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Client wins prestigious business award
Cornelia Luethi's longest-standing client, Rubywaxx beauty therapy salons, won the Excellence in …
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Congratulations to my first ever client, Rubywaxx!
If you've ever had a marketing consultation or a coffee with me, you might have heard my favourite …
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