My work centres around SEO copywriting – also known as on-the-page search engine optimisation. …
Why it’s important that your website uses keywords – and uses them wisely
It's easy to assume that the copy for your website is simply a matter of promoting your business to …
Continue Reading about Why it’s important that your website uses keywords – and uses them wisely →
Why do video marketing? Video marketing strategies for small businesses…
"You need to put a video on your website." "Video marketing's the latest thing, y'know." ... …
Continue Reading about Why do video marketing? Video marketing strategies for small businesses… →
What is the purpose of a website?
A website is a vital business tool: it's as essential for a business as having a phone number, or …
How to get more Google love with photo keywords
Let's be honest... when you're adding content to your website, adding photos can seem like a big, …
Continue Reading about How to get more Google love with photo keywords →
How to copy and paste using keyboard shortcuts – for Mac and PC
You can save yourself a huge amount of time if you know how to copy and paste using keyboard …
Continue Reading about How to copy and paste using keyboard shortcuts – for Mac and PC →
How long should a sales page be?
"How long should a sales page be?" ... That's a very good question! My answer: long enough to …
Why I love the Yoast SEO plugin for SEO website copywriting
One of the benefits of WordPress websites is that you can add so much functionality, by using …
Continue Reading about Why I love the Yoast SEO plugin for SEO website copywriting →
How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)
What action would you like your readers to take when they look at your website? Do you want …
A rant about CAPTCHA (and a possible better solution)
How do you feel about "CAPTCHA" forms? You know, those awful, illegible "words" that you have to …
Continue Reading about A rant about CAPTCHA (and a possible better solution) →
How to build trust online with your profile photograph
Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you …
Continue Reading about How to build trust online with your profile photograph →
How to build trust online with your signature
Do you remember the last time you had to sign a document? It may have been a contract, or a form, or …
Continue Reading about How to build trust online with your signature →
