Copywriting tip: research has shown that headlines without a full stop (period) at the end have …
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Do you know all 3 types of SEO?
My work centres around SEO copywriting – also known as on-the-page search engine optimisation. …
How to copy and paste using keyboard shortcuts – for Mac and PC
You can save yourself a huge amount of time if you know how to copy and paste using keyboard …
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Why you’ll get more sales if your marketing materials are easy to skim read (and how to do it)
When was last time you read a company’s marketing blurb (be it a website, brochure or whatever) word …
How to get your prospects to take action
Do you ever wish that your prospects were a little more... obedient? That they took the action …
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How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)
What action would you like your readers to take when they look at your website? Do you want …
An easy-peasy headline writing technique you can use right away…
Need to write a good headline - but don't have time to suss out a bunch of different headline …
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How long should an article be?
Have you noticed how some movies have you glancing at your watch after just 45 minutes? Yet other …
Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter
Why you shouldn't ask prospects to 'subscribe' to your newsletter Eh? That sounds crazy, right? …
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Understanding Features and Benefits and how to use them in photo captions
In the last post on writing photo captions we touched on incorporating a feature and benefit of your …
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How to write photo captions that’ll get remembered
Have you ever played a memory game with a group of friends? You know, the kind where everyone …
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How one measly sentence could double your readership
A dentist I know uses the catchline ‘only floss the teeth you want to keep’. Yes, dental humour is …
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