My work centres around SEO copywriting – also known as on-the-page search engine optimisation. …
Why do video marketing? Video marketing strategies for small businesses…
"You need to put a video on your website." "Video marketing's the latest thing, y'know." ... …
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What is the purpose of a website?
A website is a vital business tool: it's as essential for a business as having a phone number, or …
How to get more Google love with photo keywords
Let's be honest... when you're adding content to your website, adding photos can seem like a big, …
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How to copy and paste using keyboard shortcuts – for Mac and PC
You can save yourself a huge amount of time if you know how to copy and paste using keyboard …
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How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)
What action would you like your readers to take when they look at your website? Do you want …
A rant about CAPTCHA (and a possible better solution)
How do you feel about "CAPTCHA" forms? You know, those awful, illegible "words" that you have to …
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How to build trust online with your profile photograph
Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you …
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How to build trust online with your signature
Do you remember the last time you had to sign a document? It may have been a contract, or a form, or …
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How to get more email newsletter sign ups on your website
One of the questions I get asked a lot by clients is, “how can I get more email newsletter sign ups …
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Does your website have Calls-To-Action suitable for both Decisive Dan and Tentative Tom?
Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom …
How to make your website appeal to both Decisive Dan and Tentative Tom
Have you noticed how some folks like to take the motorway (or highway, or freeway, or Autobahn, or …
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