by January’s a time of new beginnings – and a great time to review your marketing plans for the year.
If you’re wondering what to focus your marketing efforts on this year, this round up of small business marketing tips from me, Cornelia Luethi, will help to get the ideas and motivation flowing.
Cornelia’s copywriting secrets…
Writing marketing and sales copy for businesses is my bread and butter… and here I share the techniques I use to get great results for my clients. (My writing work has again helped my clients win awards this year!)
Video marketing for small businesses
Video marketing is the cool new kid on the marketing block – but getting started can be a bit daunting for a small business owner.
These articles sort out the facts from the fiction, to help you get on the right path…
Website tips for small businesses
Even though websites have been around for a while now, there’s still a lot of confusion and misinformation out there.
Here are website myth-busting articles to help small business owners figure out the facts from the fiction. 🙂
Customer retention articles
From a series of articles I ran over a number of months, covering all the different technologies and modalities you can use for customer retention.
- INTRODUCTION: Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of customer loyalty
General marketing tips
Here’s a treasure trove of marketing articles – and best of all, it’s the kind of stuff your competitors probably don’t know about. 😉
Time management tips
The biggest marketing challenge many small business owners have is actually a time management challenge. Or in other words, there just don’t seem to be enough hours in the day.
Um, well yours truly has managed to write all these marketing articles in a year; script, record and edit a bunch of marketing videos; AND launched a couple of new books. (As well as completing all my clients’ copywriting projects.) And I have just as many hours in the day as you have. 🙂
Here are my top time management tips:
- How to get more stuff done (without working longer hours)
- Why you need to take time out from your business
Happy reading,
Cornelia Luethi BSc (Hons), DipM
PS. Want even more small business marketing tips?
Here’s the summary of 2012 articles with even more small business marketing tips!
You’ll find articles on topics such as website conversion, writing photo captions, email marketing, plus more copywriting secrets.
